Increase your reach, response rate and revenue with webinars

Date: July 29, 2014

Name: Increase your reach, response rate and revenue with webinars

Presenter: Patty K, solopreneurs of pattyk.com

Webinar is an alternative way to connect with people around the world using digital technology. Patty helps other entrepreneurs to develop webinars that can generate revenue effectively. This presentation gives a well introduction of how webinars can be used in businesses.

Webinar is a live presentation online that can be recorded or reused. Many entrepreneurs can use webinar to attract new clients or sell themselves in their desire business market. Many entrepreneurs can use this technology to expand or share resources to the business world.

How to make money with webinars

In order to gain new clients, entrepreneurs need to understand how to sell themselves in the market. Moreover, it is important to provide accreditation for clients to better understand the presenters.

Entrepreneurs can create online paid webinar classes to interact with clients. By providing different chapters can help entrepreneurs to promote their products into the market.

It is important to record all webinars because entrepreneurs can resell them to promote their products in the market. Recorded webinars can be resources for new clients.

Traditionally, business owners will use real people meet up to do group coaching. However, many people reject this idea because of fear. Webinar is a way to capture those audiences. Instead, webinars can provide them the same resources.

Webinars can be used as group club meet up as well. Entrepreneurs can provide online personal growth presentation to be a part of audiences’ progress of learning.

Education is the new market and webinars can be setup as classroom for audiences who want to learn from entrepreneurs.

There are four questions entrepreneurs need to answer before developing webinars.

• How are we going to use your information in the real world?
• Why they need you and how you can help them?
• What the audience should do?
• How audience can use your services?

It is important to be different from the competition. Creativity is the key to capture more clients.

Magic Marketing Formula

Attention -> Interest -> Desire -> Action

Many entrepreneurs in business take short cut from attention straight to action and end up failure; in fact, any short cuts will only provide temporary solution. Moreover, entrepreneurs need to go through these stages step by step.

However, webinar be used to fill interest and desire stages. Examples of functions that webinars can be used for interest and desire are listed below.

Interest	Desire
More Information	Case studies
Detail	Examples
How to work	Before & After
What it is about	Testimonials
Answer questions

As for action, entrepreneurs need to have call of action at the end of their webinars. For example, entrepreneurs can make offer to clients to purchase the product or invite clients for additional phone call or strategy sessions.

Know, Like, and Trust

People prefer to do business that are or have interests; therefore, connection and relationship are important. Webinars can build “know”, “Like”, and “Trust”

• Chance to show entrepreneurs personalities
• Hear entrepreneurs voices
• Interact and get to know better about entrepreneurs
• Entrepreneurs can demonstrate their expertise

Some other facts that can trigger building relationship with clients:

• Leave time for offers
• Start on time, leave on time
• Structure based on attendees

In average, the effective webinar only last one hour long. Extend webinar time can be arranged depends on current audience.

Content Marketing

Webinars can be reused for many purposes. Entrepreneurs can record the webinars and upload to social media to expand their markets. Webinars can be converted to audio and upload to podcast. When webinars are uploaded to media channel, it can be embedded to blogs and website. Moreover, webinars can transform to presentation slides for audience to download.

Three biggest mistakes

When entrepreneurs present their webinars with no interaction or emotion, such as reading from script, audience will feel boring. When webinars is all focus about entrepreneurs, audience will reject because there is no value added information. Audience expects what webinar can teach them and it is important for entrepreneurs to know what audience wants.

Another mistake entrepreneurs make on webinars is input too much sales or too less sales. Audience expects sales and offer, but the entrepreneurs need to know the balance when they present their webinars.

Last mistake entrepreneurs can make on webinars is giving away too much. Audience will respect and value information that is not free. Provide enough give away to capture audience attention and offer additional information from offers or sale.

The ideal marketing webinars

Webinars need to have

• Build know, like, and trust
• Quality and relevant content
• Call to action

Entrepreneurs need to engage the audience with personality, interaction and valuable information. Moreover, entrepreneurs need to capture audience with interest and desire. Lastly, it is important to let audience know there is something to buy and what is the next marketing.

5 Common Myths

Here are the 5 myths about webinars:

• You need a huge list to succeed
• You need fancy equipment
• You need a digital product to sell
• You have to appear on camera
• Webinar program is expense

Entrepreneurs need to understand that webinar can be very effective with small group of audience. Equipment for setting up webinars can be bought anywhere. Entrepreneurs can sell their services using webinars and almost anyone can create webinars.