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How to quickly write and publish a client-attracting book

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Date: August 29, 2017 Name: How to quickly write and publish a client-attracting book Presenter: Bob Burnham In a competitive market, successful entrepreneurs can publish their expert books to stand out and attract their right clients. Vancouver Business Network meetup invites Bob Burnham, the Owner of Expert Author Publishing, to discuss a simple and fast way to publish the right expert book. In this presentation, entrepreneurs will learn how to use expert book to gain authority and influence. Moreover, Bob Burnham will provide a formula that can help entrepreneurs write their expert book. Bob Burnham is the Owner of Expert Author Publishing. With over 11 years of publishing books experience, he helped many entrepreneurs to publish their expert books and created over 300 bestselling authors. Bob Burnham is an international speaker. He took his original carpet cleaning business and grew it over 26 locations with over 6 million sales a year by leveraging expert book as marketing tool. Moreover, he is the author of Amazon bestselling book “101 Reasons Why You Must Write a Book”. How to write a client-attracting book fast and make big money in your business without selling a single copy Business has never been easy, especially in a competitive marketplace. With over 1000 advertisements grabbing people’s attention each day, entrepreneurs are having a different time to stand out above all the noise. The audience sees them, but entrepreneurs do not see the audience. Therefore, people do not know who to trust, especially in the world of social media. Burnham believes in the world of hyper-competitive market, writing an expert book is not luxury anymore. In fact, it is a necessity. Based on statistic, over 80% of people want to write a book, but only a small portion of people ever write a book. Many entrepreneurs do write books, but they usually write the wrong books. “Most entrepreneur authors write the wrong book that hurts their business” Writing the expert book is a way to help entrepreneurs’ businesses. However, many entrepreneurs do not know where to start. Expert book can attract the right clients and able to charge high ticket price in any competitive market. Moreover, expert book can provide authority for entrepreneurs. Burnham emphasizes if entrepreneurs are not getting paid, they are in business. Cash flow is important for entrepreneurs because it gives them the freedom to be creative and provide better solutions for their ideal clients. Many entrepreneurs are spending too much time behind the computer work; in reality, nothing is happening in their businesses. They need new leads every month, so they should position with the right book to set them apart from other competitors. “Feast or famine is no fun” The question comes down to “how to find the right leads?”. Burnham replies who ever can solve the big problem. Entrepreneurs need to be the answer the people are looking for. They need to be seen as the leading expert. They can do that by positioning themselves with the right book. Burnham believes entrepreneurs become a commodity when they keep competing. People are search for the right solution, and entrepreneurs need to let them know they are better than anyone else. Allowing themselves to be the expert is essential. In order to get people to hire them, entrepreneurs need to connect with people emotionally. Entrepreneurs need influence. They need to be the authority. They need to turn prospects into customers. They need a system to convert, and they have to get them to pay up first. Burnham wants entrepreneurs to know that if they do not have a client until they have his or her money in the book. “We buy with emotion, we justify with logic” Many entrepreneurs do not believe they can sell high ticket sales until they try. Client must see their valve if they want them to pay their price. High ticket sales are better because it takes the same work as low ticket sales. Entrepreneurs need to get their clients to buy on the spot. This is not pressure sales; in fact, it is helping future prospect to get their desire results. All entrepreneurs are doing is to help them make the right decision before their doubts come in. Burnham shares his formula for writing an expert book. It usually takes the average author 4 years to finish their manuscript, and most experts write the wrong book. The first step in his formula is to describe the perfect customer. Entrepreneurs should not start writing a book until they know their perfect customer. The second step is to spell out the problem. By defining the right problem, entrepreneurs will be able to know the direction of the book. Third, entrepreneurs need to tell their clients about the solution they crave. Forth, entrepreneurs need to choose one clear storyline. Problem leads to solution, and many people only care about the result. Fifth, clients need to know how the solution will transform their lives. The key is not to educate; instead, they just need to provide the result. Sixth, entrepreneurs need to showcase their clients’ success through a story. People remember story. Information is worthless because people can find it anywhere on the web. Therefore, entrepreneurs need to focus on transformation and inspiration. Education can be boring. For example, clients do not buy the plane; instead, they will only buy the destination. Seventh, people do not need big book. Burnham believes an expert book can be written in 10 chapters with total 120 pages and 2,500 words per chapter. Each chapter will breakdown into 3 sub topics. Eighth, Entrepreneurs need to make a list of top 10.  Ninth, entrepreneurs suggest them to dictate it. They can interview themselves and convert the interview into manuscript. Tenth, there Is no such thing as the perfect book, so entrepreneurs should not be worried about. Get the book out first. Lastly, entrepreneurs need to publish the book. Burnham has provided his top 10 reasons why entrepreneurs write the wrong book.
  1. Entrepreneurs do not identify their perfect customer
  2. Entrepreneurs do not focus on the main thing they want their book to do, which is to generate money to the book
  3. Entrepreneurs do not use the power of story to showcase in their books
  4. Entrepreneurs do not position themselves with a great million-dollar story
  5. Entrepreneurs complicate and confuse people’s mind
  6. Entrepreneurs do not think about high ticket sales
  7. Entrepreneurs do not publish professional looking books
  8. Entrepreneurs do not focus on solving the right pain point
  9. Entrepreneurs do not have the right storyline that leads to the right result
  10. Entrepreneurs do not focus on the value of the result instead they focus on details of process
Burnham advices entrepreneurs to ensure their expert books have the goal of closing high ticket offers. They should not write a book without a perfect customer. The result should combine with client’s success stories. Finally, expert book should have simple book outline that clearly show the results.

2017 is the year of engagement with Jonathan Christian

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Date: January 17, 2017

Name: 2017 is the year of engagement with Jonathan Christian

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Presenter: Jonathan Christian

Many entrepreneurs are struggling to create their own engaging content; moreover, they invest time in social media and without receiving quality return. Vancouver Business Network meetup invites Jonathan Christian, the Founder of We Make Stuff Happen, to discuss his strategy on social media success. In this presentation, entrepreneurs will learn his valuable social media tips to create and deliver successful content. Furthermore, Jonathan Christian will cover some important keys for entrepreneurs to take advantage of social media in 2017.

Jonathan Christian is the Founder of We Make Stuff Happen. His training courses help many entrepreneurs take their lead in social media in their industries. He is the expert in the world of social networking and content marketing. Jonathan Christian is also the Chief Imagination Officer for JDGEM Consulting Inc. Many of his clients are inspired and impressed with his engagement and passion. He over delivers his materials. He was nominated BCAMA Marketer of the year 2012. Moreover, he is also a board member of Pain BC since 2013.

In Jonathan Christian’s perspective, social media is a platform for storytelling. In the upcoming 2017, Christian believes “engagement” is the theme in social media. Everything is in contact with mobility and 2 main questions should be asked: “How well you are found on mobile?” and “How they want to have communication with you?”

For the past many years, the adoption of enterprise communication was increasing exponentially. It took 75 years for the phone to reach 50 million users. 38 years for radio, 14 years for television, 4 years for internet, 3.5 years for Facebook and 3 months for Google+. The trend shows users are increasing the urgency of information. People are resonating with the communication. Moreover, Christian believes mobility is the key of the winning formula in social media.

Christian moved to Abbotsford, lived in his dream house and married over 30 years. He has 3 children, who are also a big part of the social media. He even has created his own hashtag. Christian believes content and emotion are the triggers for social media influence. He got into social media because he wanted to stay in touch with his mother. He also wanted to keep connected with his daughters. During a car accident in 2008, he was diagnosed with Annus Horribilus. Life threw him a weird turn and forced him to find ways to do business using what he knows the best, which is social media. While spending quality time with many amazing people, he managed to create his tribe and founded the company called “We Make Stuff Happen”.

Christian asks entrepreneurs if they ever google themselves in the Google search engine. The results show up based on the keywords they use. To get a better search result, Christian suggests entrepreneurs to use Google+. Google+ has search ability, Google Maps, SEO, business reviews, and knowledge graph. Entrepreneurs need to remember it is no longer about selling, but it is about the stories they tell. Social media is powerful enough to impact people’s mindset and online reputation is extremely important in this generation. There is a question Christian wants to ask all entrepreneurs: “what is the most valuable thing they bring to their clients?”

“Be real, emotional, and authentic”

On social media, storytelling is the best way to connect with people. Social media is the new internet. Entrepreneurs need to let social media become their heartbeat. This is a social world and now the awareness is not the driver; instead, advocacy is now the next business level. People are looking for advocate; therefore, entrepreneurs need to become the “go-to” person. 80% of consumers look at online review. Only 14% of them trust advertisement and only 78% of them will trust recommendation. Christian believes it is important for entrepreneurs to become the best storyteller or the best educator in their industries. This will change their paradigm.

“Help, but do not sell, people will come to you”

Christian suggests entrepreneurs should only use 3 to 15 minutes to manage their social media account and 3 times a day. Entrepreneurs need to determine their target audience. Niche is important because it is impossible to reach everyone. Content should start from a website and expand to different social media platforms.

The first tip for entrepreneurs is to become the leading authority within their own industry. When entrepreneurs use professional pictures, it shows confidence. They need to have that confident image in their head first to believe in themselves. Afterwards, entrepreneurs need to get people to write their google reviews. 5 stars review can help entrepreneurs to gain high awareness in the Google search.

To have an engage content, it needs to be educated, entertained, engaged, empowered an excited. Video is the best way to share engage content in social media. Entrepreneurs do not need expensive camera; instead, smartphone is all they need. Entrepreneurs need to share their Vlogs and blogs. They can use Facebook to boost their reach and views. Live video is the next level in social media strategy.

Story is the where entrepreneurs should begin. People want to hear stories and stories can bridge the connection. People can experience the message in the stories.

“Whatever you are thinking, think bigger”

The second tip for entrepreneurs is to have personal profile and business page. They are different because they tell different stories. Christian suggests entrepreneurs to link the profile to the page to gain maximum exposure. Entrepreneurs should also get their business page verified. The business page will receive a blue checkmark. 52% of people are likely to trust the brand if it interacts positivity on social media. To improve the edge rank, it focuses on affinity, weight and time. Christian provides 3 key questions.

  1. Affinity: How often do they engage?
  2. Weight: What type of content?
  3. Time: When are they online?

Christian wants entrepreneurs to become the best storyteller within their industries. Social media is a powerful tool if they use it properly. They can also use the Pin Post function in Facebook. The post they pin is the first post people see when they visit the page. Entrepreneurs just need to remember the 3 steps: create the page, post, and manage.

Another tip for entrepreneurs is to build the community. They can ask questions to the community to engage members. Christian suggest entrepreneurs to look into Canva or PicMonkey to access images for building the community.

To gain more engagement on social media, entrepreneurs can also tag others in their posts. Entrepreneurs need to remember not to post anything they do not want others to see online. Here are the 5 key steps to build relationship to social media success.

  • Educate people
  • Engage people
  • Entertain people
  • Empower people with quotes
  • Excite exact audience

“Think twice, type once”

3 secrets to crushing competitors and doubling business value

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Date: May 24, 2016

Name: 3 secrets to crushing competitors and doubling business value

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Presenter: Cory Sterling

Many entrepreneurs believe they have the niche in the market; however, they could not find the right breakthrough strategy to enhance their business into the next level. Vancouver Business Network invites Cory Sterling, the Associate Lawyer at Altman & Company, to share his secrets to crush competitors and improve business value. In this presentation, entrepreneurs will learn the lawyer’s business perspective to add value on their businesses. In addition, the mindset behind these secrets will trigger entrepreneurs to look deeper into their businesses. Cory Sterling will also share some legal knowledge for early entrepreneurs.

Cory Sterling is one of the corporate and entertainment lawyers in Vancouver. Before he became a lawyer, Sterling worked as Press Manager and Content Provider for National Football League. He was also the Media Content Manager for the team Oakland Raiders. Aside from his practice in law, he is also a Group Cycling Instructor at Steve Nash Fitness World and Sports Club. Sterling is currently the Associate Lawyer at Altman & Company. His passions in law and fitness have balanced his lifestyle and he has the interest to help young entrepreneurs accomplish their dreams.

Traveling to Asia was one of important life experience for Cory Sterling. The trip helped him find the positive outlook in his life. It was the moment where he shifted from suit to casual. “Passion, Authenticity, and Service” are the three key factors in Sterling’s life. He has the passion to help his clients when they need him the most. Authenticity is the pillar of his life, and he is grateful to have the privilege to service law with others.

Sterling believes in quality repetition. By doing fundamental again and again will sharpen the necessary skill sets for entrepreneurs. By living passionately, Sterling has consistently achieving every goal he set.

Sterling shares 3 secrets that will help entrepreneurs double their business value.

Secret #1: Understanding

Sterling believes many entrepreneurs are doing things because they see other people are doing them. They do things just to do them. They usually are caught in the motions, such as social media trend. Entrepreneurs need to understand their true reasoning behind their vision. Sterling shares 3 steps.

  1. Set a specific goal
  2. Think about the why of the goal
  3. Take action that can satisfy the why

Entrepreneurs can imagine a perfect business and associate the feeling of being in a perfect business. When they remember the feeling, they need to work backwards. Sterling suggests entrepreneurs to do informational interviews. These interviews will help them find ways to meet the right people. They need to pay attention to the details because it leads them to their idea clients. Entrepreneurs can use this opportunity to get advice from them. This teaches them how to get the right clients, but they should never start assuming them as clients.

Secret #2: Action and authenticity

Sterling defines authenticity is to find a way to truly be themselves in their business and their lives. Authenticity is the way for entrepreneurs to recognize themselves as unique. Expectation is the opposite of authenticity. It is the poison because it constraints entrepreneurs in certain ways.

Entrepreneurs must create authentic connections because that is the best way to lead them to ideal clients. Being authentic is to be honest of themselves and find their personal element. Sterling indicates authentic is simple, but no one is doing it because it is difficult and it takes a lot of work.

It is impossible to succeed without the 4 elements.

  • Unhindered self-belief
  • Trust the process
  • Patience
  • Self-love and celebration of achievement

“Believe everything is a part of a bigger picture”

When entrepreneurs start not to believe themselves, no one will step will. Every entrepreneur has a gift and every one of them is capable of sharing with the world that no one else could. Entrepreneurs need to use this seed and build and grow from it.

Sterling defines action as an intentional decision acted upon. Vision with direction is a critical aspect of action. No matter the size, momentum is everything for entrepreneurs. Entrepreneurs should recognize action as a piece of a bigger puzzle. Sterling suggests entrepreneurs to start networking. Networking can help entrepreneurs to set the frame and become more strategic.

“Doing, not thinking”

Secret #3: The law

When entrepreneurs utilize the law, they can crush competitors. Entrepreneurs need to think about the best corporate structure. Sole proprietorship or corporation can change entrepreneurs’ business direction. This includes the factor of cash flow, tax and liability.

Entrepreneurs should think about their intellectual property, such as trademark and copyright, to protect their businesses. Customized agreement is important because it gives the first impression. Words can reflect their brand; therefore, Sterling recommends entrepreneurs to write agreement in a tone of their client’s voice.

Entrepreneurs need to do it right at the start. This is the decision of either pay lawyer first or pays them later. When young entrepreneurs start their business, they need a lawyer. Pay the lawyer now can have the total control; nevertheless, by paying it later, young entrepreneurs are taking the risk because they will need to pay 10 times more later when headache comes. Lastly, entrepreneurs need to pay attention on the liability and waivers as well.

How to find and use images to boost your social marketing results

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Date: January 5, 2016

Name: How to find and use images to boost your social marketing results

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Presenter: Bob Garlick

Many entrepreneurs do not realize how powerful images can resonate with their audience. Moreover, with the right images, entrepreneurs can capture their focus on the messages they want to present. Vancouver Business Network invites Bob Garlick, the Chief Strategist and Creative Director of Garlick Marketing, to discuss the methods to choose the right images for entrepreneurs. In this presentation, entrepreneurs will learn the secrets of using photography on their blogs. Moreover, they will discover the best way to collaborate with professional photographers or art directors.

Bob Garlick is the Chief Strategist and Creative Director of Garlick Marketing. Garlick is also the owner of DB Communications and the CEO of Raventech Consulting. With over 35 years of photography experience, Garlick has created his unique method of using photograph to communicate with people. In addition, Garlick has published his own Podcast, such as Crazy TV Talk and Business Book Review. Garlick also involved with volunteering in the communities. His passion in photographic communication has motivated many young entrepreneurs and become a strong business model for the new generation.

Garlick believes there are 3 major advantages that entrepreneurs can use photos to resonate with their clients.

  1. Relevance
  2. Stopping power
  3. Illustration of concept

Traditionally, the power of image can stop clients’ attention and lead them to read headlines. Entrepreneurs can build their brand recognition with the power of image. In the generation, entrepreneurs are experiencing many difficulties due to too many irrelevance pictures from the trend of social media.

Garlick suggests entrepreneurs to use images instead of words to comment on Facebook posts. Images capture attention better than words, which makes entrepreneurs to be standout from other people on the post. This is an example of utilizing the stopping power from photographs. Therefore, stopping power is to make people stop and read, and illustration of concept is to add values to people.

Entrepreneurs should choose pictures creativity. Garlick empathizes entrepreneurs to spend less time on content and more time on pictures.

There are many online marketplace for entrepreneurs to purchase the usage of stock images. Due to competition, people are charging cheaper in difficult stock image companies. Therefore, this is an advantage for entrepreneurs.

Garlick shares a list of free stock images companies for entrepreneurs.

Death to Stock Photos New Old Stock
Getrefe Picjumbo
Gratisography Snapwire Snaps
IM Free Splitshire
Jay Mantri StockSnap
Life of Pix Superfamous Studios
Lock & Stock Photos Tookapic Stock
Negative Space Unsplash

Since there are over million of pictures to select from a single topic, entrepreneurs are spending too much time searching for the perfect picture. Garlick recommends entrepreneurs to choose the picture that works and move on. In stock images, Garlick suggests entrepreneurs not to pick pictures in the popular section because since many people are using it, entrepreneurs should pick other pictures to differentiate from others.

People visit blog posts because they have problems or pains and they are searching for solutions. Many people will click on the blog post and see if the picture is relevant to them. Garlick states there is a 15-20 seconds time frame to grab attention. Therefore, picture grabs the attention and the content will add value for solutions.

Garlick provides a 4 step approach for entrepreneurs to choose the right images that enhance their blogs. The first step is to simplify the search. Entrepreneurs should not use any terms that is too vague or general. The second step is to choose from gut reaction. The third step is do not look for too long. Entrepreneurs should only take 2 to 3 seconds to a minutes. The last step is to buy the smallest size. The size should be only 400 pixel because the larger picture will cost more and 400 pixel picture is enough for a simple blog post. Entrepreneurs should only purchase large picture if there is something in the picture background that is useful.

Many entrepreneurs choose to take their own photos. Garlick provides 3 rules entrepreneurs.

  1. Do entrepreneurs have the skills?
  2. Can entrepreneurs shoot the image fast?
  3. Will it keep the entrepreneurs’ post original?

The 3rd rule is the main reason why entrepreneurs choose not to use stock image. They want the picture to be standout and catch attention from other competitors.

When entrepreneurs want to collaborate with a photographer or art director, there are 4 simple approach entrepreneurs should follow.

  1. Find an amateur photographer
  2. Be organized and have clear idea
  3. Do all the work so they come back
  4. Credit the photographer

It is important for entrepreneurs to do as much preparation as possible before the photo shooting because they do not want to make photographers feel they are taking advantage of them. Moreover, entrepreneurs should always credit the photographer for their work.

The most engaging photo should be between crazy and perfect. The photo should be entertaining.

“If the picture is too perfect, it is dead”

Garlick shares 3 tips for entrepreneurs to choose images for their online advertisement headline.

Tip #1: Who are they targeting

All images have to reflect the target audience. Entrepreneurs should discover audience’s attitude and be consistent on talking about them through images. This will allow audience to stick with the images.

Tip #2: Simple is better than busy

When image has too much detail, audience will loose focus. Therefore, entrepreneurs should crop out the unnecessary details and filter out the pictures that are too busy.

Tip #3: Compliment the headline

The wording in the pictures must be relevant to the message. The word choice can act as the focus point for the advertisement.

When entrepreneurs want to test images for the best results, Garlick recommends them to post 2 advertisements with 2 different images. They will need to change the image every week and track the result daily. Afterwords, they can select the new image based on the result.

Entrepreneurs should always testing their pictures to discover the current trend in the communities. The best time frame of testing is at least 6 months. The goal is to get consistency and understand what communication resonate with the audience.

Put something out-> Get feedback-> Change it or do something else

It is important for entrepreneurs to show as an expert. Photograph can persuade the audience to get to know them.

“To produce a great advertisement is the ability to get other to trust them”

“Know how to take a great shot? know the limitation first”

Question and Answers

Garlick believes people tend to comment on social media than the blog; therefore, it is important to push blog posts into social media. The best way to organize photos is to select the right filenames. Entrepreneurs can use acronym, the name of the photo shot or the name of the colour to categorize the photo files.

Crush your competitors with Intellectual Property secrets

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Date: December 22, 2015

Name: Crush your competitors with Intellectual Property secrets

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Presenter: Andrei Mincov

Brand is one of the most valuable assets for entrepreneurs to create their business legacy. However, most entrepreneurs do not know how to protect their brands. Vancouver Business Network Meetup invites Andrei Mincov, the Founder of Trademark Factory, to discuss how to utilize intellectual property to protect entrepreneurs’ businesses.  In this presentation, Andrei Mincov will share his business experience to help entrepreneurs understand how trademarks work in business. He will also provide trademark strategies to protect business brands. Moreover, entrepreneurs will discover the deeper meaning of using trademark to maximize their recognition in their business industries.

Andrei Mincov is the Founder of Trademark Factory. Mincov was an intellectual property lawyer for over 20 years. His lawyer experience eventually leads to business when he believes helping entrepreneurs to protect their assets is his passion. From Russia to Canada, Mincov’s vision of helping entrepreneurs never stops. Mincov is the bestselling author of book called “the Ultimate Insider’s Guide to Intellectual Property”. In addition, Mincov is also an international speaker who inspires and support young entrepreneurs.

Andrei Mincov shares his business journey started at Russia. Mincov had a strong interest of pursuing music industry as profession until Soviet Union collapsed. Aside from music, Mincov loved to argue, so he pursued lawyer instead. However, he hated it. When his father, a famous composer, discovered his music was stolen from someone, Mincov was asked for legal advice, but he realized he had no idea of Intellectual Property, no experience in court room and there is no internet to research the information. Although he won the case, he was determined to focus on intellectual property.

Even though Mincov worked in the biggest lawyer firms in Russia, he realized Russia is not the best place for him. He moved to Canada and it took him 3 years to re-certify his license because of different law regulations. He later influenced by the book called “Rich Dad Poor Dad” to start his own law firm. Furthermore, he realized his success in business is not in the ability as a lawyer, so he started his own business company called “Trademark Factory”. Trademark Factory is a business that revolutionizes the trademark property. Mincov gave up his license to serve better service and product for the future in worldwide.

Mincov mentions when he was been asked what he do, he would response “I do trademark, and nothing else”.

Discover the secrets of intellectual property

Mincov defines Intellectual property is an umbrella term and it can protect business in many different ways. Intellectual property can categorize into 6 major areas.

The first area is called Copyright. Mincov defines copyright as how to protect business content. Entrepreneurs must understand that copyright can only protect how their words in their branding are expressed. In addition, the sequence of words is the perfect example of using copyright to protect entrepreneurs’ branding. Copyright protection can last to 50 to 60 years after entrepreneurs are passed away.

The second area is called Trademark. Mincov defines trademark as which service identify from competitors. Trademark can protect almost everything. The four major categories for trademark are product line, services, logo, and tagline. Entrepreneurs can renew their trademark infinite time. Mincov believes the success of using trademark is based on two factors.

  • The trademark must connect to successful business
  • Trademark must act as a protection from competitors

The third area is called Patent. Mincov defines patent as what content is protected. Entrepreneurs can use patent to protect their underline products, ideas, methods, or even functions. Patent can only use for 20 years. Mincov mentions patent can cost a lot.

The forth area is called Industrial Design. Mincov defines industrial design as the expression of “wow”.  Industrial design focuses on the protection of the look of the design. Mincov recommends entrepreneurs to use this protection if they could not get anything else.

The fifth area is called Trade Secrets. Mincov defines trade secrets as the expression of “hush”. Entrepreneurs can use trade secrets to protect anything that has commercial value to competitors. Based on the range of trade secrets, it can almost cover anything. However, trade secrets can be a good addition until other competitors figure out the secrets on their own.

The last area is called Contracts. Mincov defines contracts as the expression of “whatever”. Contract is what entrepreneurs agree they will do with the intellectual property. Mincov wants entrepreneurs to take extremely caution because most entrepreneurs might not realize what they sign can potentially damage their intellectual property without extra care.

Mincov creates a procedure that can help entrepreneurs understand more about their intellectual property. Importantly, the procedure can also support entrepreneurs to review their business strategies.

Intellectual Property Strategies Review

The structure is made up of 4 parts.

  1. Who
  2. What
  3. In
  4. Out

The “Who” part focuses on who owns the business. The “What” part focuses on what is in the business. The “In” part focuses on the content from external parties inputs into the business, and the “Out” part focuses on the content business created for external parties. A majority of entrepreneurs only think about the “Out” part; in fact, Mincov believes the other 3 parts are important because the other 3 parts make up the last part.

During the presentation, Mincov demonstrates the Intellectual Property Strategies Review on a couple of entrepreneurs. Mincov provides some sample questions to help entrepreneurs to understand how the procedure works.

Who

  1. Is the business a startup?
  2. Is the business an early stage?
  3. Is it sole proprietorship, partnership or corporate?
  4. Does the business have employees?
  5. Is the business under the umbrella?
  6. Does the business have any one in contracts?
  7. What do the contractors do?

What

  1. What does the business do?
  2. What is the future plan?
  3. Is it licensing or making?
  4. How are people going to find out about the business?
  5. How do other people market the business?
  6. Do people know or remember the business brand?

In

  1. How is it documented?
  2. Is there any current signed contracts?
  3. Who wrote the script?
  4. Who did the content?

“Brand is your successful business”

“If a brand is not ringing a bell in the market, the brand is not good”

“Worst fight comes from good friends”

“The more competitors in the market, the more stronger the brand”

Questions and Answers

Mincov emphasizes trademark is country specific. Entrepreneurs should trademark their brand in the country where their market is located. When a brand has a “TM” beside it, it means the brand is unregistered trademark. Unregistered trademark is a way to show the market that the brand is under the process of trademark.

When someone has the existing domain name of other people’s brand, Mincov suggests entrepreneurs to try register for the trademark. It is important to know that entrepreneurs cannot take away the domain if they do not have the trademark in place; however, if entrepreneurs have the trademark, they can get the domain from other owners. In another words, when entrepreneurs register the trademark, it will force the existing domain to be unsellable to other buyers.

Mincov believes trademark will not give entrepreneurs the monopoly of the market; moreover, it will only give the mind link of the service in the market.

http://trademarkfactory.com

Win the credit game by learning its Nine Rules

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Date: August 25, 2015

Name: Win the credit game by learning its Nine Rules

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Presenter: Richard Moxley

Many entrepreneurs do not understand how their credit score can affect their financial aspects of their businesses. Moreover, by understanding the secret rules, entrepreneurs can take advantage to improve their credit score. Vancouver Business Network invites Richard Moxley, the author of “The Nine Rules of Credit”, to discuss the inside secrets to increase entrepreneurs’ credit score. Richard Moxley will also share his experience to help entrepreneurs to prevent common misconception about credit history.

Before publishing the best selling book, “The Nine Rules of Credit”, Richard Moxley was a licensed mortgage broker for over 8 years. With his financial industry background, he decides to help people to remove their errors or fraud from their credit reports. In addition, Moxley has the passion to educate the right concepts and regulations about credit score to entrepreneurs. Therefore, he speaks across Canada to create awareness for entrepreneurs. Moxley also creates a step by step procedure system to help entrepreneurs win the credit game that they deserve.

Richard Moxley has a vision to understand how credit works and empower people the rule of the credit game. Many entrepreneurs receive bad credits are not because of finance, it is because they do not understand the rules. Therefore, Moxley wants to help entrepreneurs by work backward to help them understand.

Moxley shares many entrepreneurs thought they are playing by the rules, but they do not know that people make up the rules. The advantage is always on other side. If entrepreneurs are not clear about the rules, they will never win.

“It is not because it is not fair, it is because they do not understand the rule to win”

Credits affect everything in business, even relationship. Moxley states the biggest cause of any fail relationship is from poor financial report. Until this day, many online dating website are required to credit report submission.

Moxley will share 9 important rules for entrepreneurs.

Rule #1: Pay the bills on time

Moxley indicates when entrepreneurs pay the bills on time shows stable cash flow and responsibility. It also creates a good credit history to show they are reliable.

Rule #2: High balances equal low score

Many entrepreneurs have the misconception of having high limits on their credit cards will have low credit score. However, Moxley emphasizes the credit score is based on the ratio balance between the credit limits and credit amounts. The ratio balance must be under 50%. For example, if the limits is $1,000 dollars, entrepreneurs will need to keep their credit balance under $500 dollars.

Credit companies will only report what banks push. The time banks push is random. This shows why people pay bills on time will receive bad credits. To reduce this risk, Moxley suggests entrepreneurs to either keep the ratio under 50% or increase the credit limit because increase credit does not affect credit score.

Credit score is like the first impression of business.

Rule #3: It must have established credit

The credit companies will use a simple formula to determine a good credit status. Credit companies must see two credit accounts that have established 2 years of history. Both credit accounts should have at least $2,500 or more capital.

Rule #4: Some types of credits are better than others

Moxley indicates there are some credits that will not show up in the credit report. They are utility bills, Canadian Revenue Agency taxes, rent, and auto payment. However, it is important to know that if these credits go to collection, they will show up.

There are many companies that are not registered in the credit report. The only way entrepreneurs will know by check with their credit report periodically.

There are credits that will show up on the report, but they will not affect the overall credit score. These are mortgage, cellphone accounts and debit visa. However, even though cellphone accounts will not affect the credit, but if they are bad accounts, it will affect the chance of approving the new loans.

Entrepreneurs can build their credits from credit cards, line of credits, and loans.

Rule #5: What they do not use, they lose

Moxley believes if entrepreneurs do not use credit, it will show as being inactive. Bank will charge inactive fees for anyone who are not using credits.

Rule #6: Be careful of joint credit

Moxley wants entrepreneurs to know that they cannot have death with joint credits. This means if someone who are in the joint credit is bankrupt or died, the other person will be 100% responsible to inherit the whole debt. Even though entrepreneurs have a good credit history, a small bad credit from other people’s joint credit account will ruin everything.

A bad credit history will follow entrepreneurs at least 6 years.

Sometimes entrepreneurs have supplement credit accounts with other people. Moxley indicates when they close the supplement credit accounts, they will lose the credit history. Therefore, Moxley suggests entrepreneurs not to attach their name to their children’s credit because if their children ruin their credit, it will ruin theirs as well.

Rule #7: Applying for credit, lower the score

Moxley recommends all entrepreneurs to not purchase any assets or use credits until they have conversation with their finance or mortgage advisors.

Rule #8: Closing the credit account, lower the score

Entrepreneurs need to know that only the active and current credit accounts will be considered the history of the credit. If entrepreneurs close the accounts, it will wipe out the credit history on their credit report.

When entrepreneurs pay off their loans, all the hard work of history will be gone because they will close the account. This means if entrepreneurs want to use the credit for another loan, it will be better to process it before they pay off the current loans.

New credit card number does not mean it is a new account, but if entrepreneurs upgrade the credit card, the bank will close the existing credit card number and open up a new one. This will also wipe out the credit history for the old credit card account.

The strategy is to have both cards on active. If the bank cannot approve the finance due to high credit limits on credit accounts, Moxley suggests before entrepreneurs apply for finance, they should lower the limits, wait for 30 days and get the finance. After their finance is approved, upper the limits back to original.

Rule #9: Do not let someone else wreck the credit

It is important to check what is on the credit report. Entrepreneurs need to check for errors from both Equifax and TransUnion. The score is important, but it is more important to know what is on the report. It might take at least 6 months to correct the credit report. Moreover, entrepreneurs can check their own report any time and it will not influence their credit score.

Skyrocket entrepreneurs sales by building an audio broadcast empire

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Date: June 30, 2015

Name: Skyrocket your sales by building an audio broadcast empire

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Presenter: James Martell

Entrepreneurs can use audio broadcast to send their message across their market. Moreover, audio can help entrepreneurs to leverage their sales and position themselves above their industries. Vancouver Business Network invites James Martell, the Co-founder of JambMedia, to explain how powerful podcast can help entrepreneurs to receive unfair advantage over their competitors. In this presentation, James Martell will share his strategy to utilize podcast in any business. In addition, entrepreneurs will learn the value of integrating their business with podcast and explain their target audience to new marketplace.

James Martell is the Co-founder of JambMedia. With over many years of podcasting experience, Martell is the first entrepreneurs who integrates podcast in the affiliate marketing industry. Martell is also one of the top 25 influencers in Performance Marketing in 2014. Moreover, he expands his expertise into web-content, SEO and monetization to help entrepreneurs. Martial is also a speaker in many large conferences, such as Affiliate Summit and Think Tank.

James Martell believes if entrepreneurs are able to architect a podcast that can give them an unfair advantage, they will increase their recognition awareness to their target markets. Podcast is used to call audio newspaper due to the trend of Apple’s iPod.

Martell defines podcast as a episodic series of  audio for people to subscribe and download. Podcast can trigger personal emotions and based on stats, most people listen to podcast than watching videos.

James Martell started his business through internet affiliate system. The idea of podcasting started with a telephone conversation. Martell saw the opportunity to record the conversation and sell it. The podcast business took Martell from struggling life to dream life.

“If you got internet and head bud, you are ready to go”

Martell emphasizes podcasting is a strategy that can work in any industry. He shares the top 10 reasons for entrepreneurs to start their own podcast.

  1. Create an audience that predisposed to buy
  2. Strength relationship
  3. Establish entrepreneurs as experts
  4. Human voice is a natural way to communicate
  5. Easily to develop fresh high-quality content
  6. Reach entirely new market
  7. Each episode can help you get hot prospects 24/7
  8. Easy to start
  9. Create high impact in less than 1 hour
  10. Hottest in 2015

Martell shares a case study that doctors can use podcast to expand their practices. Podcast creates 3-4 minutes of audio attention to connect with the right prospects online. It creates creditability and emotion. In addition, it converts listeners to action.

Another case study Martell shares is the political elections. The politicians can use podcast to create strong 15 minutes of message across the community. This also creates the opportunity to talk to the audience. The podcast can also create call of action, which allows the audience to do specific actions.

Martell suggests the audio message should have a professional intro. It is important to hire someone, such as virtual producer, to introduce the people into the interview. The final question and thoughts can link with the audience and the speaker. Furthermore, speakers can use audio to reach their audience.

Martell shares another case study that entrepreneurs use audio as testimonial. It creates better connection, share knowledge, and deeper relationship. The last case study Martell shares is to use podcast as part of landing page. When audience visit the page, it creates engagement.

Podcast can solve many business challenges. This includes standing out with competitors, creating productive time, staying in touch with audience, and building a list of possible client base.

Audio can be a simple solution for many entrepreneurs. Martell explains the 4 major trends that podcast can be used for entrepreneurs. The first trend is the explosive growth of smartphone because it is easy for people to consume audio. The second trend is the proliferation of WIFI everywhere. The third trend is the innovation of putting WIFI in the car. The last trend is 2015 is the year of podcast due to high demand of download from iTune.

Martell wants entrepreneurs to ask this question: “Is there a show in you?”. Entrepreneurs can use podcast to share information with their clients. Many entrepreneurs use podcast with their blogs. The combination will allow entrepreneurs to reach new market.

“Your listeners are not listening because of your voice, it is the information you share”

Anyone can setup podcast. The first option of equipment is a computer and a headset with microphone. The second option of equipment is a smartphone with a free application. The third option of equipment is a tablet with free application. Martell believes if entrepreneurs use podcast correctly, it will create the ripple effect. By setting the podcast with RSS, websites can reach podcast market. The podcast can reach to social media and connect to third market platform. This is the power of automation.

Audio can create loyal listeners with killer contents. Entrepreneurs always need to update the podcast. Podcast can help entrepreneurs to be recognized as expert and increase speaking engagements.

“Podcast is all over the news”

Martell mentions 4 strategies to integrate business with podcast. The first strategy is subscription. Entrepreneurs can use podcast to product up sell with excellent content and special offer. The second strategy is the instant customer call. Entrepreneurs can use podcast to build relationship, seek hot prospects, and shorten sales cycle. The third strategy is the call of action. Entrepreneurs can use podcast to book appointments and complete lead forms. The last strategy is speaking engagement. Entrepreneurs can use podcast to improve speaking ability and expand their presence.

Martell mentions 5 strategies to use podcast to attract listeners. Entrepreneurs can provide values through their audio content. Entrepreneurs can create point of sales to add value to their clients. Entrepreneurs can create influential guests to involve clients with interesting conversation. Entrepreneurs can create speaking engagement with incentive for clients. Lastly, entrepreneurs can create podcast directories to attract different type of listeners.

Martell suggests entrepreneurs to follow 12 core elements that will maximize the value of using Podcast to their businesses.

  • Figure out the ideal listeners
  • Attractive show name
  • Show artwork
  • Show audio introduction and conclusion
  • Show consistent format
  • High audio quality
  • Show SEO notes for people to find
  • Create episode structure planning
  • Include influential guests
  • Strong audio broadcast network
  • Create effective sales funnel
  • Monetization
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