Thealzel Lee

Date: January 31, 2015

Name: GetSetGo Summit 2015

Presenters: Various

The purpose of GetSetGo Summit 2015 is formed to help entrepreneurs to launch a head start success in the beginning of the year 2015. The organizer, Jonathan Chow, the founder of Vancouver Entrepreneur Business Builders, believes by learning the practical strategies from different leaders, entrepreneurs will acquire the necessary skills, especially social media, to maximize their business results. Entrepreneur needs ambitions and this conference will provide the expertise knowledge to accomplish their business achievements.

Welcome to the future

Nik Badminton, the Regional Director of Freelancer, is invited to share his insight of how software technology will influence the future entrepreneurs. Nik Badminton has over many years of experience in digital industry. With his consulting, he manages to lead and transform many companies to become the influencer in their industries.

Nik Badminton believes software is impacting the world. Technology is involving people’s lives, force to change the way of advertising and travelling. The advanced technology is replacing the traditional world and people are relying on online for efficiency.

Based on the current digital statistic, internet users drop down less than 10%; however, smart phone subscribers is reaching over 25% and the mobile traffic is increasing more than 81%. As business is growing, the traditional B2B and B2C relationship are now less relevant. Now in the world, people can become business within 60 seconds because of the relevant and connection with internet.

There are over 7 billion of people existing in the world and 3 billion of people are online. Badminton believes this shows people are willing to connect with people. Badminton emphasizes people are finding ways to raise their economic status online. In addition, online education is growing significantly. Badminton wants entrepreneurs to know the digital trend will force them improve online economic relationship. As global is changing, the digital marketing is helping entrepreneurs to find a platform opportunities to share and grow their ideas.

There are 30 million Canadians online, and only 45.5% of Canadian business owners are utilizing the technology. Therefore, Badminton suggests entrepreneurs to take this advantage of the new economy.

“Reimagination of everything; software can do everything in life”

Secret strategies for media success

Baila Lazarus, the Media Consultant and Trainer of Phase2Coaching, is invited to share her experience of media success. Baila Lazarus has over 25 years of experience in media industry, including news editor and business commentator on Global Morning News. Moreover, her knowledge will provide entrepreneurs the key to success in public relation.

Many people are looking for market experts to share their professional opinions; however, there are many market experts that are not exposed. Baila Lazarus indicates there are 2 main myths that prevent those experts to be at the top.

Myth #1: I can reach more people with social media than with traditional media

Lazarus believes it is a waste of time if experts are not appearing in the media. Experts need to make the initial step to brand themselves in the market.

Myth #2: If I have a good presence on the internet, media will find me

Lazarus believes good presence on the internet is not enough. In the market, people are looking for experts who can bring additional values to the market. Lazarus has 4 tips to create the necessary impact.

The first tip is to be experts of something in addition of their own business products. Experts need to learn their own business and understand how to help other business owners. If people just want brand recognition, Lazarus believes they might as well stay in the traditional way. Therefore, experts need to understand the current trend that is influencing other business owners.

The second tip is to offer questions that need answers. Experts can suggest questions and ask other experts to answer. If experts are not professional in that area, it is best to find the appropriate expert to answer the question. Therefore, find a way to lead other business owners to other experts will help experts’ reputation.

The third tip is to find the media kit or editorial calendar. Lazarus believes by providing future content or events will create a future trend. This will also create expectation, which will make attention to the market.

The last tip is to submit the pitch. Lazarus believes the best pitch is to have a maximum 6 worlds long, with succinct and clear bullet point as the subject line is important. The body of the pitch should be a maximum of 200 words. Experts will need to ensure their contact information is visible at the top and leave any background information at the bottom. Moreover, experts need to submit the pitch at least one month in advance for editorial time. Lazarus suggests the pitch with point form and straight forward will catch the attention.

How to use YouTube to attract followers and turn them into customers

Josh Rimer, the Marketer of YouTube is invited to share his thoughts on utilizing the YouTube videos as a business marketing strategy. Josh Rimer has over 300 videos and partner with YouTube since 2008. With over 9 million views, 21 thousand subscribers, he has successfully built the community that leads to his career achievement. Moreover, he is now a keynote speaker over many locations to discuss his strategies to build stronger relationship with business partners.

Josh Rimer starts his career as an actor. In 2007, he recorded his performance through YouTube and only received 12 views. He only managed to receive traditional media attention. Soon he realized he needs social proof to become an expert. He went back to school to learn the technical skills in video production, and he started making video for business. Therefore, he is now helping businesses to get more views with YouTube marketing.

Rimer believes it is important for all business to use YouTube videos. Videos can improve the business’s online recognition. YouTube is number 2 video search engine and businesses with videos in YouTube will help them improve the SEO, which will help them to appear at the first page of any search engine.

YouTube is easy to share videos. Rimer believes YouTube viewers can share the video to improve businesses brands. In addition, Rimer also believes YouTube videos can build the engagement with viewers. This will help business to create emotional interaction and improve communication. Moreover, viewers will help business to promote to others and allows others to know what business they do.

Another benefit is the humanizing the brand and bring the potential prospect together. Videos can create viral impact with short attention span. Rimer shares videos are easy and inexpensive. People are looking for content than the quality. Businesses need to look for ways to educate viewers with new and unique content. Videos can also give solution and position business as the expert in their market, which can potentially generate sales.

Rimer emphasizes people do not create videos because they have the perspective of difficulty. Rimer suggests businesses to optimize the video to be ahead of the market, focus on subscribers by giving them relevant values, and partner with others to create synergy.

5 things to do today to profit from LinkedIn

Wendy McClelland, the Social Media Demystifer, is invited to share her strategies on LinkedIn. Wendy McClelland is a Certified Guerrilla Marketing Coach and also the author of “27 Steps to Freedom”. Becoming a keynote speaker at workshop and training, she helps many entrepreneurs to improve their businesses. Moreover, she was nominated as the Canadian Entrepreneur of the Year.

Many entrepreneurs are using LinkedIn in a wrong way. They usually copy and paste their resumes on LinkedIn; in fact, Wendy McClelland believes they are not utilizing the right functions from LinkedIn. McClelland will share 6 tips to improve business for entrepreneurs using LinkedIn.

#1: Profile picture

McClelland believes it is important to have a good headshot profile picture to brand entrepreneurs. McClelland suggests entrepreneurs to smile and use less background space.

#2: Keywords in your profile

McClelland suggests entrepreneurs to provide keywords that represent them. By using the right keywords on social media and on the title will help others to search them on LinkedIn.

#3: Write in third person view

McClelland believes by writing with third person will help the viewers to get more personal impact. Entrepreneurs can use the description to offer and identify potential client types. McClelland suggests entrepreneurs to add connection based on either they can become potential customers, joint venture partners or media contact.

#4: Add extras

McClelland suggests entrepreneurs to use video to promote themselves. This will allow viewers to see them in action. Moreover, viewers can link the video from LinkedIn to other websites.

#5: Give and get recommendation

In LinkedIn, people provide others for social proof. When entrepreneurs complete their profile, they can ask clients to endorse them. McClelland suggests entrepreneurs to write recommendations and ask others for one for return. If entrepreneurs leave a recommendation with the speaker, they will leave a seed to other people’s page.

#6: Making connections and make it personal

In LinkedIn invitation, McClelland suggests entrepreneurs to have content behind the message. It is important to remind others about the conversation to make easier to connect. After the connection, it is also important to send another message and offer something to help them. Entrepreneurs can share, link, or tag articles from other people’s blogs to support them. McClelland believes if entrepreneurs support them, they are likely to support back. Therefore, entrepreneurs can create hot topic at LinkedIn and let other comment.

Instagram for business

Cadi Jordan, the CEO of Jordan Consulting, is invited to share the value of Instagram in business. Cadi Jordan has over 15 years of experience in health and wellness sectors. She is also the author of many books, such as “How to run your social media like an agency,” Moreover, she has the passion to train, coach and manage entrepreneurs with her expertise as social media strategist.

Instagram is a social media platform that uses image to connect relationship. Furthermore, Instagram is a tool that is embedded in Facebook. Jordan shares 6 tips to utilize Instagram in business to increase awareness and branding recognition.

Tip #1: Optimize your profile

Jordan suggests entrepreneurs to figure out the best keywords that apply to their businesses within 150 characters. It is encouraged to use emotion characters. In addition, entrepreneurs should add their contact URL for viewers to connect.

Tip #2: Post relevant content

Jordan suggests entrepreneurs to share information or values behind their brand. It will reflect their brand recognition and create strong connection visual to the viewers.

Tip #3: Contesting

Entrepreneurs should optimize and tag in the post by using hashtag ability. Entrepreneurs should consistently use the same hashtag to connect with others. This is another brand recognition strategy to impact the viewers.

Tip #4: Mention and tags

In the visual, entrepreneurs can use keywords with the caption. The tags will bring attention, and entrepreneurs can add location to integrate with other social media.

Tip #5: Hashtag

With the right relevant keywords, entrepreneurs are positioning themselves to a place where they want viewers to find them. Entrepreneurs can use up to 30 hashtags. Jordan believes hashtag should be connecting with similar topic and interest.

Jordan indicates business uses Instagram to be more visible and more brand awareness in their industry. By using the right visuals, people will remember their brands.

How to get 100,000 twitter followers

Bonnie Sainsbury, the Founder of Social Media Smarter, is invited to share the impact twitter can create in business. Bonnie Sainsbury features in Forbes Top 50, CEO World Magazine, and Top20 Women Social Media. In addition, she is nominated for Shorty Award. She uses strategy to help entrepreneurs to create strategic systems that connects trusted leaders and customers.

Bonnie Sainsbury believes Twitter is the next generation of communication in digital media. Twitter can help business to receive recognition, authority and trust. In addition, trust leads to sales.

Twitter can create opportunities for business. Entrepreneurs can use twitter to get more traffic, leads, and connections. It also provides the channel to market content. Lastly, it creates effective conversations.

Sainsbury suggests entrepreneurs to set up a bio with a recent and recognizable photo. The photo should show personality, quality and brand. The header and description should identify what entrepreneurs are doing in taglines. Moreover, entrepreneurs should state the reason that people want to follow them with location and links.

Entrepreneurs need to identify the community. Sainsbury suggests entrepreneurs to list their desire demographic and their top 5 questions. They need to understand what channel they want to use and how they want to be spoken to. Again, it is important to identify the right interests and influencers.

Entrepreneurs need to grow their followers. Sainsbury recommends entrepreneurs not to buy followers. By creating a solid base, entrepreneurs will attract potential followers and influencers. Entrepreneurs need to retweet and discuss relevant hot topics. Sainsbury believes entrepreneurs should always monitor their active followers and active bloggers. They should start slow and post daily.

Sainsbury also suggests entrepreneurs to post consistently. They can tweet 15 minutes a day to grow their community. Entrepreneurs can find followers’ interest to rich the posts. It is important to retweet to give credibility.

3 mistakes to avoid when networking

Douglas Vermeeren, the CEO of Business Networker, is invited to discuss the strategies of networking. He has passion to help leaders to discover the right strategic partners. Douglas Vermeeren is also the film producer of “The Opus” and “The Gratitude Experiment”. He features in many business media, such as FOX, CNN and CBC. Moreover, he designs the online community for business owners to connect and build mastermind alliances.

Douglas Vermeeren introduces the statement of people who are not networking is considered to be not working. Moreover, connection is connected with income. The problem with people who are running a business that are lonely, broke or frustrated is that they do not have the knowledge to have the right network. In his experience, Vermeeren believes there are 3 mistakes entrepreneurs are making during their networking experience.

Mistake #1: Most entrepreneurs do not begin with goals in mind

Entrepreneurs need to explain what they do and what they can solve. Vermeeren suggests entrepreneurs to identify problems they want to solve and approach the right people with the problems and provide them the right solutions.

Mistake #2: Most entrepreneurs do not provide enough values

During networking, a majority of entrepreneurs will just say about their business and nothing else that follows. Vermeeren believes the key is to know how to serve others. People come to ask for business and harmonize is the important key in networking. Entrepreneurs need to become the expert. Vermeeren suggests entrepreneurs to use 5 words that describe their business, and use those 5 words to network.

Mistake #3: Most entrepreneurs network in unproductive locations

The important concept is that it is not how much it cost; it is how much it can get. Entrepreneurs need to sit around with the people they want to become. They need to associate with making business. Top successful entrepreneurs need two things: connection and what they know. Nevertheless, Vermeeren believes ignorance is something entrepreneurs need to face because it can lose time, lose opportunities and lose connections.

Angel financing panel

The conference invites Thealzel Lee, the President of E-Fund, Darren Jacklin, the World-Class Professional Speaker, and Paul Koros, the Start-ups and Financing Strategist of Zelkor Capital Management. Thealzel Lee is the advisor for many entrepreneurs to focus on their strategy development and operational alignment. Darren Jacklin travels over 40 countries to mentor many entrepreneurs on specific and measurable strategies. Paul Koros helps private investor clients to achieve 12% annual capital growth through technology and business strategies. Along with the moderator, Roger Killen, the Producer of TEDxStanleyPark and co-organizer of Vancouver Business Network, all three presenters are angel investors and they will explain the key concepts to achieve success in angel investing.

They define angel investors are looking for ways to make money. Angel investors expect 1-2 success projects with 27% rate of return. Angel investors usually are the entrepreneurs who have cashed out before with net worth of over 2-10 million dollars. Based on statistic, angel investors are generally men who are over 40-45 and retired at age 60.

The panel suggests entrepreneurs to seek angel investors from VanTec or VA Angel forum. There are many groups, so entrepreneurs can put their profiles to seek for opportunities. Angel investors usually lead to many other angel investors.

In early stage, most entrepreneurs will fail and only 1/10 entrepreneurs will meet the angel investors’ requests.

The panel explains all angel investors are looking for 4 factors from entrepreneurs.

• Technology
• Team
• Traction
• TAM

Angel investors are looking for entrepreneurs who have unique product or services. Good ideas are worthless unless they have good teams to invest. If entrepreneurs can sell the product and services to the right market place, they can convince angel investors to invest. Usually they are required to have sales proof. Lastly, TAM stands for “Total”, “Addressable”, and “Market”. In other words, the product must have flexibility to their market.

The panel shares mostly angel investors are looking for 10 times on their return of investment. The time period is around 5-7 years with 55% compound return. Entrepreneurs should consider this process as a part of mentorship.

Entrepreneurs who fail at angel investing is either they are disorganized and cause driven. It is important for entrepreneurs to position them a positive growth to get angel investors’ attention. The panel suggests entrepreneurs to look at Dragon’s Den to learn how to pitch and understand the business valuation.

Communication skill is important. The panel suggests entrepreneurs to practice their communication skill from international toastmaster program. They can practice their pitch at someone who is critical people and pessimistic.

Angel investors who will pull the plug from entrepreneurs are when the idea is not making sales and there is no team that can learn from their mistakes. On the other hand, successful deals from angel investors are from wonderful people with partnership, good scale of business model, and confident. The business valuation comes from sales, market, and operation. Angel investors expect successful candidates who do not work by themselves. They are expecting teams that can grow with them and from them.

The panel indicates angel investors need proof. Every time entrepreneurs ask for investment, they are diluting their business ownership. Therefore, it is important to know in advance how much they are asking. Angel investors will contribute strong network and expertise. Success of business is not from idea, it is from people.

The panel encourages entrepreneurs to share their business with people they might criticize them. They need to be organized and design a powerful story. They need to showcase their business to create creditability. This shows leverage during the angel investing.

There are three types of money: calm money, cause money, and nervous money. Entrepreneurs need to understand angel investors can be cold and heartless. They are looking at numbers and request business plan. Entrepreneurs need to embed their business plan in their mind and justify the right amount of funding.

Using visual imagery to improve your branding and marketing

Ronald Lee, the Photographer and Google Marketer, is invited to speak about the importance of image in business marketing. Ronald Lee is also the Videographer that helps entrepreneurs in visual branding. With his experience, he is managed to help companies to use visual and videos to lead their brand recognition in their desire markets. Moreover, he is also the organizer for the Vancouver Business, Marketing and Entrepreneur meet up.

Photos and videos are important for branding in the business world today. With the right visuals, brands can improve the awareness for businesses. Ronald Lee believes all entrepreneurs need to master the visual imagery strategy.

Why is visual imagery important?

Lee shares Google search engine will reward companies with good photos and videos. Mobile usage is outpaces the desktop usages. Good photos can make great first impression. People do not like to read on screen; therefore, imagery is the key for brand marketing.

Target your audience

Lee wants entrepreneurs to figure out their ideal audience with cycle graphic and demographic. They need to think their photos and videos as art because those can create emotional connection.

Have overall plan

Lee suggests entrepreneurs to understand how picture can fit to their business objectives. By having a good market plan, they can reach out to more customers and create more attention.

Platform Building

Entrepreneurs can use imagery to build something people want to see them as. Lee uses “The Marie Forko Experience” to describe how entrepreneurs can change from business coach to motivational coach using the right image.

Working with photographer

Sometimes investment does not always correlate to quality. If photographer is outside the price range, entrepreneurs can negotiate. It is better to have no videos than bad videos. Many photographers are willing to work for less if they believe in entrepreneurs.

“If you give the iPhone to professionals, they can make it look good, but if you give expensive camera to amateurs, they will make it look bad.

B2B selling: how to build your leads online & grow your sales socially

Moe Somani, the CEO of SOHO Business Group, is invited to share his career insight about B2B selling strategy. Moe Somani was in executive management before he created SOHO. He creates SOHO to promote companies through special events. He manages to connect many companies with B2B marketing strategy. Moreover, he also volunteers his time to benefit many communities and charities.

Moe Somani believes the best practice for B2B is social media platforms. Entrepreneurs need to use landing page to direct potential prospects.

Somani emphasizes entrepreneurs need to provide content that gives high and relevant values. The call to action button from a website need to lead potential clients to the right landing page that contains specialized offer.

Email content is significant for entrepreneurs. Entrepreneurs need to ensure all email contains engaging title, value proposition, one text image, and lead capture form.

Somani explains the proper functions of top 4 social media to generate leads.

LinkedIn	All about connections and connecting
Email Marketing	All about gaining trust as an industry expert with rich valuable content
Twitter	All about timely and relevant news
Facebook	All about story telling in a fun, entertaining way to drive content

LinkedIn is for direct sales tool and schedule meetings. Email marketing is for expert content, network offers and customer loyalty. Twitter is for connect with brands and people, and Facebook is for building personal relationships.

In email marketing, there must have share button. Each email should have valuable content with image. Entrepreneurs can use email marketing for offers and contests. Again, the purpose of email marketing is to use call to action to lead others to landing page.

In Facebook, entrepreneurs can use it for storytelling. Somani uses Facebook to create business relationship and open for others to post. Moreover, there is more personalization and fast response from Facebook.

In Twitter, the comments will generate connection. Entrepreneurs can search by hashtag to identify the current trends. Entrepreneurs can reply back the relevant post to learn about other business’ brand objectives. Twitter has the ability to direct entrepreneurs to more high level connection.

In LinkedIn, entrepreneurs can use for searching business experts through connection and industry target. Entrepreneurs can send introduction message to connect with professional expertise. Somani suggests entrepreneurs do not use any default message; instead, they should always have personalized message.

Relationship selling model

Entrepreneurs should spend 40% of energy building relationship that provides lead generation. They should spend 30% of energy on identifying issues with qualifying platforms. The 20% of energy should be spending on present solutions through trusted activities. Moreover, the last 10% of energy should spend on finalizing the agreement from statement of works.

Somani suggests entrepreneurs to earn the right to move to each stage.

Crowdfunding strategy panel

This conference invites Mercedes Grant, the Crowdfunding Strategist from BADASSANA, and Corey Rollins, the Branding Entrepreneur from Klei Entertainment, to discuss about the idea behind crowdfunding strategy. With over 10 years of experience in film industry, event and public relation, Mercedes Grant manages to design many crowdfunding campaigns from Indiegogo and Kickstarter. Corey Rollins works in gaming industry and help the organization to develop many award winning games. He helps the organization to build the first Kickstarter campaign that reaches over 1010% target. With the moderator, Mirey Faema, the Crowdfunding Strategist from Business Procedure Masterclass, they will provide valuable information to help entrepreneurs to be successful in crowdfunding.

Crowdfunding strategy is starting to change. Many entrepreneurs are looking for reward-based crowdfunding method. Instead of giving back to the funders when the target is not met, entrepreneurs seeking ways to retain funding.

The panel suggests entrepreneurs to start crowdfunding by building the people base first. They should start crowdfunding early to discover if crowdfunding is suitable for companies. Communities expect brand new ideas and their attention will only go for ideas that fit their needs. Crowdfunding is a part of business and entrepreneurs should look at the successful campaigns.

Angel investors only fund the project if they believe there is a huge rate of return; however, crowdfunding will fund based on ideas. There is zero risk for communities because if crowdfunding fails, communities will get their money back.

Crowdfunding needs a strong launch video. The panel considers poor video that are long and pointless. A good video has ask, attention using humor, and entertainment factors. It needs to show excitement and entrepreneurs can use it as marketing material.

The hard part of the crowdfunding campaign is to planning and execution after launch. Crowdfunding is a long process and entrepreneurs need to ensure they can fulfill their promise to the communities. Setting the campaign can be difficult; therefore, the panel suggests entrepreneurs to hire professionals. Entrepreneurs need to figure out the delivery process and they need to keep it simple. They should have a communication plan that communicates with the communities. Without a good planning, it can kill the business.

The panel should have at least 3 months to 1 year of preparation before launch. The panel suggests not rushing the campaign. People use Kitstarter for brand recognition; however, people use Indiegogo to secure funding if goal is not met. People will invest with a strong social cause that attaches to the campaign. If there is a reason, people will do overdrive.

The panel believes the minimum budget for crowdfunding campaign is $6,000. All depends on the funding goal and reward can be costly. If entrepreneurs want to do it by themselves, the panel suggests $3,000 to $10,000.

Building community through blogging and social media

Ricky Shetty, the Founder of YVR Media, is invited to speak about how blogging can influence business communities. Under the YVR Media Group, he also involved with YVR Bloggers, YVR Foodies and YVR Dads. He is also the author of “Wisdom from Daddies” Moreover, he has the passion to create benefit values for communities that engage with similar interests.

During Ricky Shetty’s early childhood, he was very shy at high school because of the breakdown of his family. In age 20, he learned to forgive and on his way to the journey of healing. From being shy to a community builder, he manages to find opportunities to create value to help people in the communities through YVR Dads, YVR Foodies, YVR Bloggers, and YVR Masterminds.

Shetty suggests 5 ways to build community.

• Become a servant leader
• Establish the brand that people feel they belong
• Find people with similar passion
• Add values to them
• Provide heart-centered service

Shetty shares 3 tools for community building. The first tool is blogging because blogging can connect with someone online. The second tool is social media because it can create relationship. The third tool is Meetup group because it can create passion.

Blogging can lead to Facebook groups. Blogging can help increase entrepreneurs twitter lists, YouTube subscribers, and Instagram followers. Moreover, blogging can increase interaction through Pinterest boards.

How to toot your own horn the art of self-promotion

Sue Clement, the Business Coach from Success Coaching, is invited to discuss the importance of the art of self-promotion. Sue Clement is a certified business coach since 2000, and she impacts many entrepreneurs to exceed business limitation barrier. Coaching is her passion and she with over 30 years of experience, she is managed to lead many companies into leading industry companies. Moreover, she involves in associations and help out with communities.

Sue Clement emphasizes bragging is important for entrepreneurs. Bragging can lead to social proof. If entrepreneurs hide themselves, nobody in the market will know them.

Sometimes people feel uncomfortable to brag because people are taught not to step out. Instead, Clement encourage entrepreneurs to step into the spot light.

When Clement is in age 15, she did not feel easy to talk to herself. She starts to feel procrastinate. In her road of coaching and speaking, she earns the right to talk about history and achievement. Clement believe it is important to acknowledge the success. Entrepreneurs need to have the ability to stand out to make attraction.

Clement shares there are 5 bragging myths that impact entrepreneurs.

#1: My performance speaks itself

People will not remember speakers if there is no uniqueness. Entrepreneurs need to speak up to become visible.

#2: Modesty is a virtue

Canadians are too humble, which shows no confidence. As entrepreneurs, they should not hide themselves because hiding is not good for their businesses.

#3: Others will brag for me

People are self-interest. Generally, entrepreneurs need to promote others first before others promote them.

#4: Humity will get me notice

People feel they are cold. If entrepreneurs are not honoring their success, it is telling the world they do not like success. They will not be comfortable to stand out in the crowd.

#5: Brag is a four letter word

Entrepreneurs need to show the people who they are. People will buy from them if they know them.

Bragging is a form of showcasing the entrepreneurs’ attributes.

Art of Bragging

Entrepreneurs need to believe themselves to build their confidence. Clement suggests entrepreneurs to accept their compliments because it is important to allow people to talk more about themselves. This will create “Brag Bite” stories

“Do not sell yourself short; what comes easily to you most likely does not for others”

Entrepreneurs can brag in networking event, Facebook page, LinkedIn profile, email signature, voice mail message, biography, websites, and client testimonials.

In order to create “Brag Bite” stories, Clement suggests entrepreneurs to use the 10 questions.

What do you want others to know about you?

What are 5 of your personality pluses?

What are 5 of the most interesting things you done or happen to you?

What are 5 business success you are most proud of?

What obstacles you overcome?

What lessons did you learn on the way?

What education or training you completed?

What award have you been recognized?

What way you make a difference in people’s lives?

How to position yourself & attract 1000’s of clients with webinar summits

Iman Aghay, the Founder of Vancouver Business Network, is invited to share the benefits of using webinars for business. Iman Aghay is also the Business Development Consultant that helps entrepreneurs to build successful businesses. He designs effective marketing system with marketing strategies to be used by small businesses. Moreover, he won the people’s choice award of being the top 25 immigrants to Canada.

Many entrepreneurs are afraid of marketing for events. They always have concern about whether or not if they can make it or not. 6 years ago, Iman Aghay was broke and have language barrier. He managed to start the Meetup Group called Vancouver Business Network to help local entrepreneurs to connect and attract clients. At the stage, he can only handle and create 100 people event in Vancouver; therefore, he travels around the world to host and organize events. After the burnout, he needs to find a way to reduce the pressure from traveling.

Aghay figures out the solution of webinar conference.

Webinar conference does not need to book a venue. Million people can watch the conference without limitation. The technology is now available for public. Therefore, webinar conference will mitigate the fear of marketing from entrepreneurs.

Webinar conference can bring speakers together to promote a topic or an idea and speakers can share their list of audience to promote the host. Moreover, webinars can help entrepreneurs build their list to generate sales.

Entrepreneurs can set their own rules in their webinar conference. However, Aghay believes even though it is free, it can generate cash flow. Since many people cannot watch all during live, entrepreneurs charge the replay and give offers from speakers to promote their businesses. Webinar conference will promote all speakers during the replay values and recognition from viewers.

Public speaking can position entrepreneurs as expert and they can make money on upscale and become affiliate. Furthermore, the system is able to make mailing list from viewers and speakers. If the viewers are aligned with business, entrepreneurs will have leads.

In average, Aghay indicates the conversion rate is around 5-15%. Webinars have low startup cost that generate great leads. In addition, webinars can allow viewers to have deep relationship with the host. It will lead to sales through conversation.

Aghay believes entrepreneurs do not need to be expert on the topic; in fact, they can interview the expert in the topic industries for answers.

“Webinars have the highest chance of success in marketing and speakers will not say no to speak in front of 1000 viewers”