Stefan Pylarinos

Date: March 18, 2015

Name: Vancouver Entrepreneurs Group – Generate $70k/month with blogging, affiliate marketing and Kindle ebooks

Presenter: Stefan Pylarinos

Entrepreneurs need to take advantage on digital trend to improve their branding, growth, and passive income. Moreover, entrepreneurs should pay attention to where the market shift in this generation. Vancouver Entrepreneurs Group invites Stefan Pylarinos, the founder of ProjectLifeMastery, to discuss his strategies and tactics on blogging, kindle publishing, affiliate marketing, infoproducts, amazon marketing and coaching. This presentation will benefit all entrepreneurs to help them connect with their online target markets. In addition, Stefan Pylarinos will introduce his ways to generate passive income.

Stefan Pylarinos met Dan Lok, the founder of Vancouver Entrepreneurs Group, at Canada Marketing Summit. Pylarinos inspired by Lok’s book and decided to run his business. His book impacted him and change his life.

“How to take action; learn how to apply; real power is action”

Beginning of Stefan’s journey

Pylarinos believes people need reference from success. In highschool, he wanted to change his social life. By attending many public speaking events, the transformation gave him the confident to start his business. The passion drove him to learn other business skills, and he started to expose to internet marketing. Plyarinos shares his business journey was a struggle, but he always believed he was developing the necessary fundamental for his future.

“No matter what struggle, the skills you gain is invaluable”

Pylarinos wanted to try something different because the current business model is not giving him the financial freedom. He started to create digital content by providing home remedies with publishing ebooks. He used his skills on SEO to generate the passion income from ebooks. He started to create blogs to declare his public goals, which helped him progress even more. By building videos online, Pylarinos started to generate followers; however, due to recent Google change, the sales dropped instantly. The change forced Pylarinos to discover the power of Kindle publishing. By taking the ebook and upload to Kindle, he utilized Amazon’s system to geenrate more income. He hired ghost writers to generate more Kindle ebooks.

Pylarinos shares his strategy on his blog and starts to coach other entrepreneurs online. He develops a national training program called “KMastery” to educate people on how to publish ebook with Kindle. Pylarinos believes the success people see in him makes his business grow even bigger. The blog records his journey and realizes in order to be successful, entrepreneurs need to add values to other people. The secret of success comes from the difference in contribution to others’ lives.

Strategies on Blogging

Pylarinos believes blogging is the foundation of everything. Blogging is a way to allow others people to know them. Blogging can share entrepreneurs’ monthly report to their audience. Any business can benefit from blogs.

The key to build a succesful blog is to focus on long term branding. There are must be high quality content on articles, YouTube videos and podcast. High quality content can build authority, creditability and trust. It is important to be as transparent as possible and infuse personality into content. Entrepreneurs must have high engagement to allow people to share the content. Blogging can help entrepreneurs to build email list. Most visitors will never come back, but if entrepreneurs can build a relationship from a clear objective, they will support the blog. Therefore, visitors can subscribe the blog and able to market the content for entrepreneurs.

Strategies on SEO and social media

Entrepreneurs need to understand that keywords in title, description and content can impact google traffic. It creates powerful user experience. SEO will analyze the time on page, scroll rate, and social share engagement. Pylarinos suggests entrepreneurs to share on Facebook, Twitter, LinkedIn, and Pinterest. Youtube can engage people on deeper level. With strong and effective keywords, the content will grab audience’s attention.

Strategies on Kindle publishing

Keywords will help Kindle publishing to rank on the top list. The system behind Kindle is simple and straight forward.

Pylarinos shares the formula behind Kindle publishing is to find hot and profitable niches with low competition. It is important to ensure there is demand first. Entrepreneurs can write a killer title and headline for their ebooks. Entrepreneurs can write a book themselves or hire ghost writers. In addition, ghost writers can be beneficial because of leverage and scalability.

Pylarinos suggests ebooks to be short as 20-30 pages that can sell for $2.99. Shorter books sell better and the quality of book is not determined by length. Entrepreneurs need to ensure their ebooks have high quality informational content and provide solutions because people buy books to solve their problems. Pylarinos uses ODesk to post jobs for writers. Entrepreneurs can use this tactic to outsource a 5000 words book for a low as $50-100 dollars. Furthermore, it is important to check on ghost writers’ previous work for creditability and content style.

The ebook cover can be found in Fiverr for only $5.00. Kindle uses Kindle Direct Publishing (KDP) to publish ebooks. Amazon reviews and sales will rank the ebook on the Amazon search. If ebooks have niche and demand, it is possible to generate up to $1000 per month. Entrepreneurs can make ebook audible.

Entrepreneurs can use their ebooks to funnel their clients into their blog, product, or build email list.

Kindle publishing is very easy and it is a way to make passive income with short investment time.

Strategies on Affiliate Marketing

Affiliate marketing is to refer traffic to somewhere else for referral fees. Entrepreneurs can share things to get benefit and paid for it. Pylarinos emphasizes entrepreneurs can use affiliate marketing to promote additional products or services to their current market list. This will build a powerful relationship by creating values for audience. People will trust them and purchase from their recommendation. Pylarinos create contents using vidoes and articles to review things and share with others. Moreover, for return, he will receive commissions.

Strategies on Infoproducts

Infoproducts is a way to sell information online. Pylarinos indicates entrepreneurs must build the list and survey them what exactly do they want. People will line up for the information and purchase from entrepreneurs if there is a strong relationship trust.

By testing out the information from affiliate marketing to see if there is a demand before going through the production of the product. A backend sales funnel is significant to funnel for maximum customer values.

“Successful people loss money at front, but better sell at the end”

Strategies on Amazon products

Entrepreneurs can find hot and profitable products on Amazon that have high demand and low competition. They must find suppliers that can put their brand and ship inventory to Amazon fulfillment centre. Amazon will do all the fulfillment for entrepreneurs. Pylarinos suggests entrepreneurs to create the Amazon lists and rank the product on Amazon using keywords. The more sales and reviews, the higher ranking it will be.

“Focus on free first before rich”

Strategies on coaching and consulting

Entrepreneurs can use blogs, YouTube, podcast, and book to come an authority. It is important to have people come to them instead hustling people. Therefore, it is important to have results that other people want.

By offering one on one coaching, and group coaching webinars can have leverage  and scalability. Pylarinos also believes entrepreneurs can aim for live events and mastermind groups. There is always a market for people who want the personalized help from any entrepreneurs. Focusing on customers by adding values, success will come with it.

Questions and answers

Pylarinos provides a workflow for entrepreneurs who are starting the Kindle publishing. Entrepreneurs can start with affiliate marketing. They can brainstorm ideas from Amazon best selling list. Discover the topic from the list and write out the primary keywords. Entrepreneurs need to ensure if there is market on Kindle. Afterwards, entrepreneurs can analyze the book and look for other competitions. If there is competition, it shows market. Find the similar Kindle ebook and figure out the x-factor. Improve the x-factor to outrank the ebook from others from the list.