Evercoach – The Live Master Class Experience
Date: October 25, 2014
Name: Evercoach – The Live Master Class Experience
Presenter: Rich Litvin
Evercoach is founded by Rich Litvin, one of the world’s most exclusive success coaches. He helps coaches, including Olympic athletes, presidential candidates, film directors, physicians, and other professionals, to exceed their limitation and achievements. He is also the co-author of the book called “The Prosperous Coach” and the founder of The Confident Woman’s Salon and The High Achieving Introvert Project. The webinar is published by Mindvalley , and this webinar is designed to break many coaches limitation and create a potential platform to achieve to the next level of their financial goals.
The process to create a thriving coaching business
Litvin has a framework to create thriving businesses for all coaches. The steps are “Deep Inner Work”, “Fearless Coaching” and “Client Creation”.
Coaches need to understand that they need to have deep inner work inside them before they can help their clients. This means all coaches need to understand about themselves before approaching others. In order to approach high performing and high paying clients, coaches need to find their ways to be fearless. Litvin believes fearless coaching means to show up to clients, interact with clients, and take no for answer.
Litvin believes coaches should not attract clients; instead, they should create them. In order to create a thriving coaching business, Litvin creates a 4 steps procedure: connect, invite, create, and propose.
Enrollment of high performing, high paying clients
Litvin emphasizes all coaches do not realize coaching can be an enrolment process. Coaching is the best way to enroll those high performing, and high paying clients. Litvin believes the difference between successful coaches and struggling coaches is the ability to engage their clients in a powerful conversation.
“No high-performing client was ever created outside of conversation. And no high-paying client was ever created outside of a powerful conversation.”
The perfect pitch
Litvin suggests all coaches before starting their powerful conversations with their clients, they should ask themselves “Who do I love to work with?”. This question also leads to another question “Who would I love to speak to?”. Litvin wants all coaches to understand themselves their niche markets. If coaches believe the people around them are not their clients, they are considered to be referring clients. Coaches now need to ask themselves “Who do I know?”. All these suggested questions are ways to help coaches to connect with their clients. To fully connect with clients, Litvin recommends all coaches to spend at minimum of 2 hours with them. It is also important to ask for permission before coaching the clients.
“Be a professional coach, not a social coach”
To invite the clients to have a powerful conversation, Litvin suggests all coaches to start a question “Would you like to have a conversation about that?”. All coaches should always challenge clients’ ways of thinking . When clients are aware, coaches can follow up with another question “Would that be ok with you?”. Litvin believes there are many different ways to approach clients, but they always include the key factor of understanding the use of language. People have sell-resistance; therefore, coaches should not try to sell them. Instead, coaches should serve and support them.
To create a powerful conversation, coaches need to serve them so powerful that they will never forget. Litvin suggest all coaches to keep asking for permission. Coaches should never hold back. By giving it all, clients will be inspired and will want to start a business relationship with coaches. The more powerful the conversation, the more time is required and more connect clients will form.
“Do not close a sale, open a relationship. And start finding out what would work powerfully for you and your client. And then you got your proposal”
Fearless Coaching
Most coaches forget the power of silence. It is important to have clients to do the work. This can achieve by asking the question “What else?”. Coaches can connect deeper if they can figure out deeper facts about the clients. It is important to be vulnerable in front of the clients and be willing to share in front of the clients. By bringing out the fearless coaching, coaches need to ask questions that make clients uncomfortable. All high performing clients will trust their coaches when they realize coaches are open to speak the truth. Litvin wants all coaches to remember that coaches should sell their experience, not the concept of coaching.
The powerful conversation will lead clients to ask “Can you help me?”. Coaches can only figure out the solution is when they spend time with the clients. A concept Litvin wants all coaches to keep in mind is that coaching is about being present at the right moment. Coaches do not make magic; instead, clients are the one who are making the magic. Coaches are not there to sell or teach, yet they are there to serve and please.
“Fearless coaching is willing to feel uncomfortable. If you are not, you will never take your clients to that place”
The Proposal
Coaches need to learn how to tell the story and learn to lead their clients. After the powerful conversation, coaches can proposal to clients by understanding “how many times you would speak?”, “How they can reach you?”, and “How much it would cost?”. It is important to provide the fact that money is the least they can do. Litvin suggests all proposals must include these elements.
- Pay a fee to be coached
- Bring the commitment that is needed for coaching
- Get past the fears that come up
If clients have denied the proposal due to money issue, Litvin believes the conversation is not powerful enough. Coaches need to go back to the previous step and conduct a better powerful conversation.
Litvin believes all coaching starts with “why”. Let clients know the “how” and the “look”. Coaches need to communicate with the clients to plan to handle their biggest fear and focus on that as the main reason of coaching the clients.
The fears
Litvin explains there are fears and excuses that block coaches from their success. Coaches need to find ways, such as hire their own coaches, to help them with their fears.
| Fears |
| Being Needy |
| not showing up powerfully |
| showing up powerfully |
| Excuses |
| Cannot afford it |
| Not with that much |
| Do not know who to speak to |
| Do not know how to get into the corporate world |
“If you are vulnerable, you create space for your clients to be vulnerable”