Paul B Evans

Date: October 2, 2014

Name: Million Dollar Keynote Framework

Presenter: Paul B. Evans

Paul B. Evans considers himself as the conversational speaker instead of motivational speaker. In the age of 23, a devastated tragic happens and change his life. He believes the picture of success is connected with sharing and helping the lives of others. He designs the Million Dollar Keynote to impact people around him to be successful. This webinar will share a simple framework to every entrepreneurs the recipe of being successful financially.

Two Anchors

Evans believes there are two anchors to his philosophy of speaking. The first is the impact, by impacting other people’s lives. He realizes based on his framework, if he is able to make others feel like a million dollar, they can share the same feelings towards other people as well.

The second anchor is income. Evans believes everything flows in a system and everything can be linked to keynote. Moreover, the overall message is based on the structure and the structure is based on sharing.

Therefore, impact represents responsibility. The responsibility is to provide the best to the audience. Income represents result. The result is to receive what it is delivered. Moreover, the result gets paid for the framework.

“We do not pay for speaking; we pay for result”

Many speakers do not have a clear system to follow and do not have sustainable bookings. The framework will solve these problems. In this generation, there are many misconception of speaking comparing from old school and the new way.

In the old school, speakers need to take on the stage and need to be alive in front of the crowd. However, in the new way, everyone can be speakers and they have more platforms to reach the audience. The delivery system has broadened in this society and people are not required to be face to face with audience.

In the old school, speakers have limited access to audience because there is only one way to get in front of crowd. However, in the new way, all contents and meetings are digital. They are not obligated and afraid to hurt audience because there is no need to face to face interaction.

In the old school, speakers need to find representative to help you book meetings. Nevertheless, in the new way, speakers have the full control and in charge of booking.

Therefore, there are 4 factors shift from old traditional to new ways in this generation.

Million Dollar Keynote Framework

Evans emphasizes the framework has three primary layers: message, marketing, and monetize. All three layers are linked to complete the framework.

Layer # 1: Message

The first layer, message, consists of three elements. The first element is content. The content is the core of the framework. Content makes up of promise, points and proves. Speakers need to know what they want to share to audience. Speakers need to provide ideas and principles to elaborate the information they want to share. Moreover, speakers need to provide evident or case studies to back up the information.

Speakers need to have the second element, which is confidence. The confidence comes from skill and the skill can be improved from the positive response reaction of audience. It is important to engage with audience and increase audience interaction.

The last element is connection, which comes from thrill. The speaking must contain emotions. This includes personal life experience. This will shift the audience energy and increase personal connection with audience and the speakers.

Layer # 2: Marketing

Audience need to know where they can access the content. Speakers need to design website and content must connect with all devices. Evans suggests speakers to target only one industry.

In marketing layer consists of 3 elements: attract, automate, and apps. Evans believes it is important for speakers to attract audience instead of chase audience. If speakers are able to deliver their content that is memorable, portable and sharable, the audience will market the content themselves.

Speakers need to find a system to automate the communication with audience. The system must streamline the audience experience. Moreover, the system will help speakers to engage and connect with the audience after the content is delivered.

Speakers should have apps because apps can create reflections for audience. By providing extra contents, apps can help speakers to interact more with the speakers.

Layer # 3: Monetize

If audience wants deeper content, speakers can provide pay products and live events for potential clients. In this layer, monetize consists of 3 elements: paid, products and proximity.

Speakers can charge clients by collecting keynote fees, but Evans indicates this is not the most effective way to closely connect with audience. The products speakers provide to clients represent speaker’s knowledge. This will get the audience closer than the keynote fees. By providing proximity, which is one on one coaching, is the most effective way to interact with audience.

“If you believe you have the keynote, you can be confidence”

Where are you?

Evans designs a chart that can help speakers to know their position in speaking. The chart is based on the relationship of the impact and the money flow. As the level of impact increases, the more money speakers can receive. The impact level goes from “Impact”, “Income”, “Influence”, and “Independence”. As speakers spend more time in speaking, the level of earnings will also increase. This can represent speakers from “Startup”, “Survival”, “Stability”, “Success”, and “Significant”.

Evans believes everyone has his or her own personal million dollar keynote. By following the framework, speakers can reach to “Significant” no time.

“You do not need to be a professional speaker; you only need to be a conventional speaker”

“Speak with passion or just leave me a note”