5 tools every digital marketer needs and how to use them
Date: September 2, 2015
Name: 5 tools every digital marketer needs and how to use them
Presenter: John Morton
Digital marketing is a tool every entrepreneur needs to grow their businesses today. In additional, it is important for entrepreneurs to be aware how to use them effectively. BrainStation, an organization that offers digital education beyond traditional, invites John Morton, the Digital Strategist at Catalog Digital Agency, to share the 5 essential tools for all digital marketers to create impact in the current market. Entrepreneurs will understand different alternatives to create brand recognition for their businesses, and improve their social engagement with various of communities.
BrainStation has the vision to crate an ecosystem that fosters innovation. By working with leading technology experts, their members will receive practical knowledge from 3 different sectors: digital marketing, web development, and user experience design.
“Dream big and make your mark in the tech space”
John Morton is the digital strategist from Catalog Digital Agency. Morton is also the lead educator for Digital Marketing program in BrainStation. With the background of music industry, Morton pursues the opportunity to connect people and business online. Morton is the founder of FluidArt Management, and company that supports many bands and musicians with their marketing. Moreover, he has the passion to educate many entrepreneurs to make advantage of digital marketing.
Morton believes digital strategy is the practice of using digital tools to listen and respond to lead-nurturing cycles, connect brand experience and activate consumer relationship. Digital strategy can lead many entrepreneurs to accomplish their desire objectives and meaningful conversations.
Morton shares 5 different digital tools that will help entrepreneurs in their businesses.
Digital Tool #1: BuzzSumo
BuzzSumo is a tool that helps entrepreneurs to find the right influencers on the web. By determining the right influencers, entrepreneurs can develop robust content strategies. Many entrepreneurs use BuzzSumo for their research on their competitions, trends, and topics.
Morton emphasizes this digital tool is mainly used for aid topic searching. Entrepreneurs can benefit from this tool when they are building communities. BuzzSumo will identify the best platform for entrepreneurs and enhance their web presence.
Morton suggests entrepreneurs to find influencers and add them to their personal network. Entrepreneurs can listen and respond to these influencers to build long term relationship. With the right topics, entrepreneurs can compare contents to find the edge of their market.
Digital Tool #2: Canva
Canva is a tool that helps entrepreneurs to create and edit graphics. Canva is simple and easy to use and it has the basic photoshop functions that entrepreneurs need. Many entrepreneurs use Canva to create useful social media work and SEM display advertisement.
Morton believes many entrepreneurs do not have the time to learn photoshop primary skills. Instead, Canva is an easy and hands-on application that can design the right media for entrepreneurs. Entrepreneurs can develop new logos and images online.
Morton suggests entrepreneurs to make use of Canva and delete the photoshop software on their laptops to save hard drive space.
Digital Tool #3: Strikingly
Strikingly is a web development tool that helps entrepreneurs to build their personal landing page. Strikingly has user friendly functions that can drag and drop images to create landing page for business. Entrepreneurs can use this tool to build their portfolio for their clients.
Morton mentions Strikingly can also host domain for business websites. It is customizable and diverse. Strikingly takes care of most SEO basic and it has good user support. This also includes landing pages for SEM and mobile integration.
Morton suggests entrepreneurs to develop and insert Google structured data into custom code to boost the SEO for their business website.
Digital Tool #4: IFTTT
IFTTT stands for “If this then that”. This is a very powerful automation tool for entrepreneurs to connect with any social media network, plug-in, API and sites. IFTTT is a web and application base and it will automate digital marketing for entrepreneurs. Many entrepreneurs use this tool to pair actions to implementation.
Morton believes IFTTT can help entrepreneurs to take advantage of community receipts. It also can help their clients to automate their social postings. IFTTT can pair up with social network and platform to impact SEO.
Morton suggests entrepreneurs to use IFTTT to sync with their Google accounts or business pages. Entrepreneurs can utilize IFTTT to duplicate Facebook posts to show up on their Google accounts to increase SEO.
Digital Tool #5: SEMrush
SEMrush is a strong tool that provides competitive analysis of client’s competitors in SEO and SEM. SEMrush helps entrepreneurs to gain strategic insight, understand businesses, gain keyword insight, and many other predictions.
Morton wants entrepreneurs to use this tool for keyword research. SEMrush will help entrepreneurs to determine competitor spend and Google Adwords.
Morton suggests entrepreneurs to use SEMrush to match a significant dip in organic search traffic with a Google algorithm update.
There is another useful digital tool called SEO SiteCheckup that can help entrepreneurs’ business. SEO SiteCheckup can crawl any site and give an in-depth analysis of the search.
SEO SiteCheckup is used for delegate manual crawl and summarize into a report. The report will tell entrepreneurs how to fix their site. The report has enough information for any client preparation and up-sell.
Morton suggests entrepreneurs to make use of SEO SiteCheckup report to prospect businesses.
There are also many alternatives for these tools.
| Alternatives | |
| Buzzsumo | Klout, PeerINdex |
| Canva | Balsamiq |
| Strikingly | Unbounce, Squarespace |
| IFTTT | Zapier |
| SEMRush | KISSmetrics, Mixpanel |