Rock your business & brand into shape
Date: June 3, 2015
Name: Rock your business & brand into shape
Presenter: Isabelle Mercier Turcotte
Sometimes leaders need to understand it is not the vision that is holding them back, it is the setup of the system in business that needs to be fixed. This webinar, hosted by Isabelle Mercier Turcotte, the co-owner of LeapZone Strategies Inc, will discuss branding strategies to help leaders setup the right business for their success. This presentation will establish the right thinking for leaders who want more freedom and turn their business model into a money machine.
Isabelle Mercier Turcotte is the co-owner of LeapZone Strategies Inc. She identifies herself as the brand builder and brand catalyst. Turcotte also hosts LeapTV and she is one of the North America’s top business influencers. She was awarded the 2003 entrepreneur of the year and the best selling author. Moreover, she has the passion to help leaders to boost their business to the right strategic direction.
Many leaders want to do their businesses in their own way. Turcotte mentions people are good at the skill, but do not know how to implement the right and suitable business model. They need to right ingredients in the right order to generate the best possible business model.
Turcotte believes there are 5 main reasons why people are frustrated from their business. People feel they are stuck in a rat race. People provide too much discount that their customers are not getting right value. There are too many high-maintenance clients. People are not educated to know when to raise prices. Lastly, people do not now the way to reduce workload.
Based on stats, Turcotte states only 6% of entrepreneurs ever make it to 6 figures. There is less than 50% of all small business owners exceed 50,000 revenue per year. Moreover, over 90% of owners discount their services because their clients are not seeing the true value. Turcotte believes people do not buy what they need, they buy what they want. This results of leaders working 25% more time at work to accomplish 45% less work.
“Most people live in urgent mode instead of planning mode”
Turcotte shares the 7 warning signs for leaders who will have a potential risk in their business.
The first sign is that there are not enough hours in a day to put out fires. Leaders are putting their clients’ problems in front of their own. This will jeopardize leaders’ business growth. The second sign is leaders’ business is stuck and the net income looks like a rollercoaster ride. The bottom line on the statement of earnings is inconsistent. Turcotte empathizes that usually actions 3 months ago will dictate the current financial situation. The third sign is unpredictable schedule. Leaders push aside their schedule to meet clients’ expectations. Leaders need to know they are in control of their schedule, not their clients. The fourth sign is high maintenance clients. High maintenance clients are at risk of not paying at the right time. The fifth sign is that leaders believe weekends and holidays are myth. Leaders are not taking the necessary time off to be recharged. The sixth sign is leaders lower their prices to get business because clients are not getting the value leaders provide. The last sign is unclear communication. Leaders are not defining themselves the difference between them and the competitors.
Turcotte indicates many leaders are making one fatal mistake of not having the right business architecture. With the right business architecture, the system will produce the right result. Turcotte defines a business architecture is the planning, designing and implementing of a system that allows leaders to deliver the genius in a meaningful, efficient, consistent, and profitable way. Moreover, business architecture represents the DNA of business.
Many leaders do not know what the right business architecture looks like because their mind never recognize it before. Turcotte shares the 5 factors that make up the right business architecture.
Factor #1: Brand foundation
Turcotte believes any business architecture must build by the right foundation. Foundation includes the mission, promise, ideal clients, purpose, x-factor, value, and story. The foundation has the ability to trigger clients’ emotions and trust and impact how clients feel.
Factor #2: Vision and planning
Turcotte believes leaders need to determine the 5 year vision, 12 months goals, 3 months play, and weekly actions. Leaders can reverse engineered the planning to clarify their priority and actions.
Factor #3: Systems and process
Turcotte believes a great business architecture requires a great system that can be come a lead magnet. The system needs to have the ability to qualify, propose, renewal, and follow up with clients. The system should generate new leads consistently.
Factor #4: Policies and boundaries
Turcotte wants leaders to understand what they are expecting from their clients and what clients are expecting of them.
Turcotte requires leaders to have performance measurement to keep track their financial performance, such as gross income and profitably ratios.
If leaders are missing any of the factors, they will lead their business into chaotic. Turcotte believes the original purpose for many people to start their businesses is to have more freedom, flexibility and money. With the right business architecture, they can attract ideal clients that will understand their true value. The sale process will be consistent and organized that provides a powerful experience. Revenue and freedom both can increase. Schedule will be based on leaders’ rhythm. Moreover, productivity will increase with less input time.
Many leaders are still trying to figure out their business architecture by trial and error. This will take up a massive time from leaders. Alternatively, leaders can hire coach to implement the system one on one.
“Building architecture is a journey, not an event”
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