international speaker

Date: September 18, 2014

Name: How to triple your income through speaking

Presenter: Karen McGregor

Karen McGregor is an international speaker, author of two bestseller books, and founder of Rock the Stage program. Her passion towards speaking ignites her life purpose. She coaches many business entrepreneurs to overcome the fear of speaking on stage. Nevertheless, Karen will share her knowledge and tactics of what it takes to become a successful speaker. Speaking skill is essential for business entrepreneurs. The techniques of speaking will trigger their business income and influence the people around them. Business owners will understand the importance of speaking skill on the stage through Karen’s seminar.

Speaking: The highest return on investment

Karen believes becoming a professional speaker is the highest return on investment career. Professional speaker is required little or no money up front. Due to this technology generation, internet is filled with many potential topics. Therefore, there is low investment of time because there is no need to reinvest the topics. In addition, there is on-line duplication strategy, such as webinar, can be used for speakers to increase their publicity and revenue.

Referrals welcome

Many professionals are looking for speakers and professionals treat speakers as experts. This creates credibility. Professionals will refer speakers if they like the delivery strategy. Through speaking, Karen emphasizes the best way to receive referrals is the organic way, which is face to face. Therefore, speaking will get high quality referrals in any professional businesses.

Connection Matters

Many professionals spend half of their career in life working in front of the keyboard. Instead of spending time on typing, speaking can help them escape the isolation and feel the energy through live event.

Your audience wants to feel

Many people are busy with their lives, working in the environment, and chasing their hopes and dreams. Speaking will make them alive. It will ignite their enthusiastic and create opportunities and motivation for people who are desperate on facing endless life cycle. Karen believes speaking can give people desire to live.

One to one experience

Karen believes speaking can create connection with audience. Audience will feel the one on one connection with the speaker. Professional speakers can engage one on one experience with all the audience and it will gather everyone together as one.

Why aren’t more people doing it?

People are afraid of judgment, failing and screw up. In fact, many people have a lack of confidence to speak on stage. They are afraid of no results.

Karen believes if speaking is in the system, people can follow the predictable steps. This will help people distress and proceed to the next level in their profession.

“More freedom in structure”

The turning point for Karen

Karen has been an international speaker for many years. She has also published many books. The problem is Karen is not receiving the result she wants in speaking. She believes she did not do the job correct, which results of no outcome from her speaking career. She begins to realize someone needs her help but she is not reaching them. She needs to find the missing piece, so she takes a leap of faith by learning everything she can. She understands speaking is out of her heart.

Things are changing in her life and her income has triple.

Invested in the missing piece

Karen shares her key to success is to learn something new, implement it, and see the result. Teaching people to develop intuition is her direction. Karen will help professionals to be ready to step up the stage and speak.

Who is building their business through speaking?

Here is the list of common professionals who are building their business through speaking:

Coaches	Authors
Trainers	MLM Leaders
Workshop Leaders	Physicians
Health & Wellness	Accountants
Artists	Financial Advisor

“If I am not comfortable up here, the audience will not”Every industry has a speaker. It is important to keep open mind that speaking works in every business. Not many people who become entrepreneurs and speaking at the same time.

3 mistakes that keep audience uninterested & unwilling to invest

Mistake 1: Understanding what the audience is buying

Many speakers will promote themselves with elevator pitch during their speaking. However, Karen suggests speakers to start the story the same, and share the transformation. It is important to understand that people are not buying products from speakers, but they are buying the transformation that the product can do for them.

People want to improve their lives in some ways, so people are willing to buy from either the speakers’ stories or speakers’ expertise. People want to know how the speakers go through their lives, and not their education or credentials. Therefore, speakers need to show them the progress.

Karen recommends speakers to provide testimonials during the presentation. They should pick the testimonials that share others who have done the transformation, so the audience will be able to relate to their experience. The inclusive “so much more” testimonials can also be effective. People are looking for extra content or new things they are not experienced before. The “doubtful to dynamite” testimonials can capture doubtful audience.

Doubtful audience is the best clients for speakers because they will have the biggest transformation.

Why your clients hesitate?

Karen believes the primary reason clients hesitate is that the speakers’ stories have holes or missing links. If speakers did not even accomplish what they ask from clients to do, it will fail. For example, if speakers never want to spend money on charity and they ask clients to donate, clients can see through that and reject speakers’ requests.

“If you want something, do it first. Do what you ask people to do”

Mistake 2: Sharing too little

Many professional speakers never hold back on any relevant information. They tend to share as much as they can to the audience. Karen believes if audience does not feel the outcome, they will not refer. People can search on the internet for all kinds of information. Therefore, the content is not their focuses, yet it is the mindset and personality that capture their attention.

Sharing excessively unfocused content will lead audience confused. Moreover, confused audience will not buy.

Mistake 3: Winging it!

Karen believes many speakers can do well even if they are not fully prepared. However, Karen believes speakers who rely on luck will not always be able improvise the result. It is suggested to go through the system structure to improve the fundamental to ensure speakers are comfortable with their speech.

Best writers or authors do the best speeches. Instead of selling their books on stage, they should tell the story in the book that demonstrates the transformation.

Stage Fright

Karen emphasizes stage fright comes from a lack of system in place. If speakers follow the structure and prepare every step in the system, they will have the understanding of how each process is executed in their performance.

What is selling from the heart?

People care about speakers’ transformation, and speakers must have attitude, but not ego. It is important to work on the transformation and not focus on the money. Therefore, there are 5 steps will help speakers to sell from their heart.

1. Focus on the feeling of knowing how audience’ lives will be better as a result of speakers services and products.
2. Put extra efforts in the speech structure to show speakers care about the audience.
3. Expand audience’s vision of what is possible
4. The invitation is constant
5. Deliver the solution to the main problem

Traditionally, people assume speech and sales are separate; however, they are not. If speakers do well, the audience will notice and they will be ready for your sale.

“Instead of chasing, you should invite”

There is always a primary problem among the audience. Speakers need to know the big problem the audience have. If speakers can provide the solution, audience will buy.

Foundations of successful talks

There are 3 foundations of successful talks: educate, inspire and sell. Speakers need to educate the clients or audience by providing extra content. Learn the system behind the talks, and inspiration will gradually come when speakers deliver the speech. Moreover, Karen indicates people do not have to be perfect speaker to have inspiration.

In order to sell from speaking, speakers need to invite the audience from transformation or something audience wants.

“Speak, dream, live”

“Every day do something that makes you feel alive. We need more people to say “I choose life; I choose to live””

“There is a silent urge. When you listen to it, pulsates the truth of your path. It is passionate, alive and relentless in the invitation”