Dean Graziosi

Date: February 1, 2016

Name: Power of Success 2016

Presenters: Denis Waitley, Marci Shimoff, Karen McGregor, Harvey Mackay, Colin Sprake, Dean Graziosi, and Brendon Burchard

Entrepreneurs need to identify and develop leadership qualities from within. Moreover, they can discover their skills from other successful entrepreneurs. Power of Success is a conference for entrepreneurs to change life and change the world. When entrepreneurs look inside their bags, they will discover they have unique and valuable items that could share to the world. Many entrepreneurs are afraid to get judge by others. Only they can take things out of the bag; otherwise, no one will know. As entrepreneurs get further to their journey, they look further away and further back. They look at regrets and accomplishments, but they never live in the present. In this conference, entrepreneurs will reveal their purposes and improve their success in business, even in life.

Denis Waitley

Denis Waitley, the American’s motivational speaker and the author of many bestselling books, such as “Seeds of Greatness” and “Empires of the Mind”, believes money is knowledge. It is only good if entrepreneurs share it. Success is not a status; instead, it is a process.

Waitley trains many Olympic athletes to reach their peak potentials. Waitley uses his Olympic analogy to test world class leaders. Moreover, he discovers it is not always have to beat someone’s record; in fact, it is to be lived in that moment. Business is similar to Olympic. Waitley shares his insight of his 5 rings in business world to can help entrepreneurs to reach success.

Ring #1: Self-awareness

Waitley’s definition of MBA is “My Brain Awareness”. Waitley believes 70% of what entrepreneurs hear from outside world is negative. Brain is not designed to determine the difference between emotions. Brain will process everything like facts because brain is like the extension of neuropathway to compensate what has been lost. Brain can learn talents by reorganizing.

Thoughts are made up of visual and emotion, and worlds can affect thoughts. When entrepreneurs act out, the chemistry will change in the body. Therefore, entrepreneurs need to put positive stuff in their brain. Waitley experiences the paper bag self-awareness experiment. The experiment concludes brain takes things people learn in automatic. They will stumble first to train their brain, and eventually it will adapt. Waitley emphasizes memory is like a music video that constantly editing to fit in to comfort zone. People will edit out what is not pleasant or correct. Memory will look back in the history to see what makes sense. In addition, memory is like imagination.

Ring #2: Self-esteem

Waitley indicates self-esteem comes from believing entrepreneurs have the potential to be out of the comfort zone. Value is internal and entrepreneurs must have value and love internalize before express to external. This will result net worth is always lead to self-worth. When entrepreneurs have the feeling of no ceiling, they usually discover they can do more than they can do. Waitley calls it motivation. Motivation is the motive with action. In business, expectation is motivation.

Mind talks and listens. Words can impact mind. Entrepreneurs need to understand that what they say, their body will respond. Entrepreneurs can be hooked by thoughts and what matter is the way they speak to themselves. Waitley wants entrepreneurs to be caution of the language they say to themselves. Entrepreneurs can take control of their mind. When they do, they can project their goal to their desire outcome.

“Demonstrate your words with actions”

Ring #3: Self-determination

Entrepreneurs need to take control using high moral standard. They can screen out the noise and go for their dominant thoughts. The little voice inside their mind is the technique to screen out things that are not important. Waitley believes success comes from observation, imitation, repetition, and then reflection.

Ring #4: Self-direction

Idea of goal setting comes from image, words, and put it in present tense. When entrepreneurs focus on the target, their mind will take them to their desire results. Waitley shares the GPS (Goal Positioning System). GPS is a way for entrepreneurs to be more specific on their goals. The more specific it is, the more they can define it. This will improve the chance they can achieve it. GPS can tell entrepreneurs what they need and what they can experience. Failure is target redirection and procrastination is the fear of success. GPS can guide entrepreneurs to control their self-talk and imagination.

Discipline comes from doing within. Imagination is like a muscle memory. Entrepreneurs should always be specific on material goals and not characteristic goals.

Ring #5: Self-dimension

Waitley suggests entrepreneurs to be the bargain. To determine if the vision is real, Waitley believes the secret is to focus everything out there and put the past behind.

Marci Shimoff

Marci Shimoff is the number one New York Times bestselling author. Shimoff believes nobody wakes up want to be unhappy. Based on statistic, 1/4 of adults are experiencing anti-depression. Good news is that science has managed to crack the happy code. Moreover, Shimoff emphasizes happy entrepreneurs are likely to be more successful in business.

Entrepreneurs are not happy because of stress. Stress is something people will never get rid of. There are 5 types of stress in life.

1. Stress of work
2. Stress of kids
3. Stress of communicating
4. Stress of body
5. Stress of money

In history, people assume they can exchange money for happiness, but they conclude it is wrong. However, Shimoff believes it is possible to be happy by changing habits.

Shimoff shares she was born depressed. She had a happy mentor, her father. The advice he gave her is to be happy. Some people are born happy, which questioned Shimoff if happy is genetic. In her 20s, she was overweight and doing a job she hates. One day, she cried at the beach and determined to change. She made her road of happiness with 5 simple goals in her life. In 1998, she managed to achieve most of them, but she still felt upset and empty. She started to do interview to find the answer, and she realized it was happy habits.

Shimoff believes everyone has a happiness set point. Despite the activities or events happening to people, they will always return to the set point. The set point is made up of 50% genetic, 10% circumstances, and 40% habits. The problem is that people tend to focus on circumstances instead of habits.

There are two types of success. The first type is to build up the ego, and the second is to align with the soul. When people change habits, they can change genetic. The starting place is to take responsibility for happiness. Shimoff mentions there are 2 kinds of people: victim or victor. Victim is the fast track to unhappy.

Habit #1: Develop a kind mind

Entrepreneurs need to switch out the negativity. Attitude in mind is important. Everyone has the average of 60,000 thoughts per day and 95% are the same thoughts he or she had yesterday and the day before. Moreover, 80% of those are happiness robbing thoughts. Shimoff provides the arm experiment. The experiment concludes happy thoughts will strengthen people’s mind and body. For neuropathway of happiness, entrepreneurs should look for the goods, savior it for over 20 seconds, and go for a 3:1 ratio.

“The only difference is you can see my handicap, but I cannot see yours”

Habit #2: Live from your heart

Entrepreneurs should create always forgive others easily. It is important to be kind to everyone. Heart is more powerful than brain because emotion and heart are linked. Water can be affected by feelings. Since 70% of body contains water, feeling can affect significantly. When there is more appreciation, there will be more peace in life. In reality, appreciation is always higher than salary wage in business.

Habit #3: Make your cells happy

Entrepreneurs need to move their body as much as they can. Shimoff provides the experiment that by moving body can increase the excitement and passion within the body. This leads to happiness and smile on the face.

Habit #4: Live your soul passions

There are two types of energy: expansion and contraction. Expansion is the soul and contraction is ego. Shimoff indicates entrepreneurs should move in the direction of their soul. Usually people will decease quickly within 2 years after retirement. Therefore, people should go approach passion after retirement. Soul passion can help entrepreneurs to find something they can do that makes them alive.

Habit #5: Harness the power of those around you

Shimoff believes it is important for entrepreneurs to find people who will inspire them. There are too many people who have thoughts that are not supportive. It is entrepreneurs’ job to find the right people.

“We cannot create miracle, but we can create the condition that makes miracle”

Habit #6: Keep on laughing

In average, adults only laugh 15 times per day. Shimoff believes laughing can lead to more happiness. When entrepreneurs smile, they are sending happy messages to their mind.

Karen McGregor

Karen McGregor is the international speaker and Founder of Rock the Stage. McGregor believes every entrepreneur has a message to show the world. However, entrepreneurs never realize they often listen to their other voice, which keeps them silent.

“Life ends when we become silent about things that matters”

Entrepreneurs should not choose to be silent over time. Connection is equivalent to influence. McGregor wants entrepreneurs to leave the voice behind and make a difference on stage. McGregor will share the 5 keys to connect to group of people.

“Connection is the commitment to move beyond self-preservation toward contribution”

Key #1: A group is a collection of individuals

McGregor wants entrepreneurs to see the audience as individuals, not group.

Key #2: Discover the real challenge

The greatest way to connect to audience is to ask more questions. Questions can lead to the true problem that entrepreneurs can help them solve.

Key #3: Tell stories

It is important to be a person who gone from challenge and decide to work through it. A story is the love language of universe. The power of story can draw people to their project.

Key #4: Sell your idea or product

McGregor emphasizes selling is an invitation. The invitation is to invite people to solve their problems. This will result to make a difference in people’s lives. If entrepreneurs cannot sell, they cannot really solve the problem in deeper level. Motivation can only last for short period. It is entrepreneurs’ job to give people the message.

“Share, communicate, and begin today”

Harvey Mackay

Harvey Mackay is the author of many New York Times bestsellers, such as “Swim with the Sharks without Being Eaten Alive” and “Beware the Naked Man who Offers you his shirt”. Mackay states America is changing more than ever. There are only 75% of companies remaining. However, in future 2020, more companies will raise again. Customers are more knowledgeable and they want more for less.

Mackay defines success as follows.

• Predetermine the plan
• Follow the plan
• Improve the plan

Mackay reveals the idea of people look outside of the window. Organizations have people who have big vision. They are big thinker. Entrepreneurs need to encourage them. There is no correlation between IQ and creativity. Mackay believes when doing something for a long time is a sign of doing something in the wrong way. Entrepreneurs should always think flexible and think global.

“It is risky not to take a risk”

Mackay states vision is to find new or improved way to do anything. Losing eye sight is not as tough as losing vision. Creativity is the key to survive in business. Entrepreneurs should always remember that little things in life mean everything. They need to look outside of the box.

Another idea Mackay raise is if practice makes perfect. Mackay believes practice does not make perfect; in fact, perfect practice makes perfect. Entrepreneurs should start with practice and end with practice. Breakthrough will eventually come. Always make decision and follow through. It might take a bit longer for entrepreneurs to get there, but they will eventually get there.

Mackay has many coaches. Mackay knows he is born with one gift. Mackay hires coach to invest himself to obtain other gifts.

“Even in biggest room in the world, there is always room for improvement”

Mackay brings the idea that entrepreneurs should believe themselves even nobody else would. Entrepreneurs never quit. In history, many people assume the maximum time to run a mile is 4 minutes. When miracle happens, someone start to break that belief and achieve more than they can imagine. Nobody should say to entrepreneurs that they cannot accomplish their goals. All it matters is they said it themselves. Goal is a dream with a deadline. Entrepreneurs should always write their goals down.

Mackay believes the idea of proceed what people see. The world is changing perception. Women are getting more in the workforce. Within 3 to 5 years later, women business traveler will increase significantly and there will be more business women than business men.

It is important to act like when people are watching. Ethic is important in business because it can lead to everything. If entrepreneurs have integrity, nothing else matters. People only matters when ideas are proven to work. In communication, the best sound in life is the sound of people’s name comes out from other people’s lips.

Entrepreneurs should never rely on computers. They should always perform and then build relationship. Entrepreneurs need to add values to others; eventually, they will get values from others. There is no such thing as cold calling because in business, entrepreneurs are always prepared. The information entrepreneurs prepared, the more chance to connect relationship to sale. Mackay suggests entrepreneurs to know more about their suppliers and customers.

In life, there are only two moments entrepreneurs are alone. The first one is when they die, and the second one is 5 minutes before their speech. Other than that, entrepreneurs are selling every moment. Everyone is a sales person because everyone is negotiating every day.

Mackay suggests entrepreneurs to humanize their strategy. They should always take time to find out about others. They should never judge the book by the cover. Mackay mentions the last idea of dig the well when entrepreneurs are thirsty. Entrepreneurs need to find creative ways to keep in touch with their connections. There are two ways people can change. The first way is people they meet and the second way is the book they read. It is important to put creativity in life and never ever be boring or predictable.

Colin Sprake

Colin Sprake, the author of “Entrepreneur Success Recipe” and the Founder of Make Your Mark Training and Consulting Inc, takes audience into a journey of growth. When entrepreneurs are learning, they will get discomfort and then they will grow. Sprake helps people to climb their success. Sprake believes without family, entrepreneurs do have a successful business.

Sprake reveals 7 steps to maximize growth, sales and profit.

Step #1: Set a goal you resonate with

When entrepreneurs are not resonating with their goals, they will go off track. They need to visualize and feel the outcome. Sprake wants entrepreneurs to reverse engineer their plans to understand what they need to do today in order to get the future they want.

Step #2: Link head and heart

When entrepreneurs think rich but feel poor, they will be poor because what they feel will show up.

Step #3: Habits and addictions

Successful entrepreneurs have habits of success. Sprake wants entrepreneurs to identify the habits that are not allowing them to be successful. Successful entrepreneurs listen to motivation audiobooks. Entrepreneurs need to change habits because they can be addicted to habits that are not serving them any purpose.

Step #4: No pain, no gain

Replacing habits can take work. However, entrepreneurs need to go through pain to change. It is important for entrepreneurs to get addicted to good habits from the break through.

Step #5: Do things never done and never had

People are in control of habits. Sprake emphasizes by keeping bad habits, bad outcomes will occur.

Step #6: Pay upfront and in full

Entrepreneurs must realize they need to do all the work before receive the reward, and not other way around.

Step #7: I to T to F to A results of R

When entrepreneurs have influence in their lives, they will change their thoughts. Their feelings will begin to change, which leads to different actions. Actions will reveal the results. Sprake believes entrepreneurs should change their influence first.

“When you change, your life changes, takes only one choice, so do it differently”

Dean Graziosi

Dean Graziosi is a well-known American real estate investor, New York Times bestselling author and an inspirational speaker. Graziosi states in 2004 to 2006, American made the mistake in real estate and the market was crashed. Opportunity was there, but people are afraid to commit.

Many people are living day by day, but inside, they are screaming for the next level. Sometimes all they need is a little shift. Graziosi discovers many people are potential big future thinker, but they will go back to original life.

To anchor or improve that peak potential, Graziosi suggests 3 simple tasks.

1. One week of no news
2. Work on the weakness
3. Avoid bad advice

When people watch news, news can rob their confidence. As a matter of fact, people need confidence and courage. Weakness can also rob confidence. People put labels on their weakness. When people have attention deficit disorder, Graziosi believes it is like a Ferrari engine with an ordinary car. When people work on their weakness, they can discover their strength. Entrepreneurs will focus on what they good at and pay someone to do their weakness.

Graziosi mentions people should never listen to rich advice from broke friends. There are too many people taking advice who are doing things wrong. Therefore, Graziosi will hire people who will help him engage to the right advice.

Graziosi introduces 7 levels Deep Exercise. This exercise helps entrepreneurs to discover their true “why”. Typically, the true why comes from their head, but they can only remember 3. When it is over 4, they will realize their true why is all about their heart and feeling. When entrepreneurs reach to 7, their true why will reveal. Graziosi shares his true why is to control his life. Without his past, he will not be here. True why will take people further than they imagine.

There are 3 things entrepreneurs need to be successful in real estate.

1. Opportunity
2. Knowledge
3. Action

Opportunity is important because entrepreneurs cannot control the stock market. Many people hope other factors will change, but in reality, entrepreneurs cannot buy stock at discount. In Canadian real estate market, the real estate is increasing because Canadian put regulations. However, it is difficult to get cash flow. Comparing with US real estate, the market is still low, but it is rebounding slowly. Cash will come into real estate very soon.

2007 was when people invest the most money into real estate. When market crashed in 2012, people started to leave. After 2012, the opportunity raised again. Graziosi wants entrepreneurs to concentrate on cash flow from rental. In 2007, the market price of the property was in average 300K, the rental is $1,100 per month. When the market crashed in 2012, the property price went down to 90K; however the rental is still $1,100 per month. Many people think they are making money when they sell, but Graziosi believes money is made from rental. Money is made below the market.

Many people want to do real estate and go for the cheap house. Graziosi shares 3 unfair advantage people can use to overcome everyone else.

The first unfair advantage is the ratio of 25 to 1. Graziosi recommends people to ask for investors in the real estate agency. They need to ask for starter home for flip and fix. They should notify them that they only send property listing that is “as is”, “price reduction”, or “vacancy”. In another words, they need to find a property that people want to get rid of.

The second unfair advantage is post cards. It is important to know who they mail out the information. Graziosi recommends people to mail out to people who own the property, they are clear with the property, and they do not live in the property.

The third unfair advantage is the bandit signs. Graziosi recommends people to flood the city with yellow bandit sings. The calls will start ringing. People will call because most people do not trust real estate agent anymore. When market starts to go up, people want more on the deal, so take the advantage.

Graziosi reveals 3 quick strategies to real estate.

Strategy #1: Wholesale

People need to find a deal a bit cheaper. They will sell the property to the end users and they can get the slice in the middle. The market is flood with buyers. There is no money down on this strategy and the best time to execute this strategy is when the market is at the bottom.

Strategy #2: Fix and flip

The best time to fix and flip is when the market starts to recover. That is when the market has more supply than demand.

Strategy #3: Buy and hold

The best time to buy and hold is also when the market starts to recover. People need to find the deal a bit cheaper, and they will hold it for their portfolio.

There are 4 criteria for buy and hold. First, the unemployment needs to be low and not high. Second, the migration is in and not out. Third, rent is going up. Last, the property price has not gone crazy.

To invest in real estate, Graziosi suggests people to build power team. The team must fulfil these 6 areas.

1. Real estate agent
2. Rehab team
3. Title
4. Insurance agent
5. Wholesaler
6. Property management

People need to find the “A” player in each different area. The power team can fight for investors because that is how they get paid. Investors need to gain the knowledge to make smart investment. Having the right team can focus their success. They need to buy in the right area at the right price. Lastly, investors are doing this all remotely with confidence.

Graziosi believes to be successful in business, the most important element is to be honest. The changes will only start when people are honest to themselves. Graziosi wants to ask 2 questions.

1. Where are you?
2. Where do you want to go?

“Most people know what they do not want, but not everyone knows what they want”

The secret is to pretend a year from now and it is the best year of life, what does it look like? When entrepreneurs can answer that question, they will do great things and tap into their true potential. Nothing can stop entrepreneurs.

Brendon Burchard

Brendon Burchard is an international personal development trainer and the Number one New York Times, Number one Wall Street Journal, and number One USA Today bestselling author. His books include “The Motivation Manifesto”, “The Charge” and “The Millionaire Messenger”. Many people have good days, but in the back end, they can do better and want to achieve to the next level. Worry can be good thing because it is a signal that people are in transition. Burchard will share his 5 personal secrets that will keep people away from hitting the walls.

Secret #1: I must raise my ambitions and refuse to settle

Burchard thinks common sense is not equivalent to common practice. Ambition is set by individual and not by others. No matter what, there is always more to achieve.

Burchard was born in a tough town in Montana with 2 parents and 3 siblings. A memorable experience was when the heat was down and temperature was below 30 degrees, his parents made the experience like camping in the house. His parents gave him a good life. Burchard explains he grew up with nothing, but they have abundance. When abundance is set from others, people need to look around it. Abundance relates to what people want. People will achieve what they set for their abundance.

When people cannot see beyond, they cannot achieve it. Therefore, people need to believe. Many people think anyone in his town cannot meet famous people, but Burchard believed he could, and he achieved it. Anything can be possible.

“You can settle there, it is your choice”

Burchard believes there are 3 kinds of life. The first kind is called Cage life. This is when people feel they are trap by other’s expectation. In fact, they feel trap by themselves. Burchard was living in Cage life when his relationship ended in high school. It was a life Burchard never want to go back. Cage life is like when people put an active animal in the steel cage. They will fight back, but eventually back off. They will feel pain and shallow because they feel no one understands them.

Burchard emphasizes the ultimate caging is the Ego cage. Ego can change people. However, there are over billions of people in the world and there are many people suffer the same problem. When people think they are the only one who is going through the problem, they will not ask for help. Burchard believes the only person who can get out of the cage life is him or herself.

There are two things can change life. Either something new steps into life or something new comes from within. Burchard think reconnect is everything. When people are reconnected, they will find a way to shake the cage.

“Every cage has a door, you need to find it”

The second kind of life is called Comfortable life. This kind of life is better than Cage life. Things are going well and they receive some success. Usually people will deep skills will trap into Comfortable life. They feel restless and realize something is missing. They default answer is “Fine”. Burchard believes they are lying most of time because deep down there is something greater.

The third kind of life is Charge life. Burchard defines it as the life style where people find their missing spark. The energy is spontaneous. In Charge life, people will fulfill these three qualities.

1. The quality of engagement
2. The quality of energy
3. The quality of enthusiasm

People can be comfortable when they know they are in peace; however, to bring the best out of people, they need to bring joy in life. Burchard shares the way people can sustain their energy is to constantly be at high performance.

“Successful people choose to be in Charge life”

Burchard wants people to raise their expectation and do not go for cage or comfortable life. Success counts when people get to give back to their families and heroes. People will do it because the people around them care. The world needs role model and people do not need to be great to start the charge life.

Secret #2: I must live each day with more intention

When people choose to be charged, they have no exception but intention. Burchard’s life story is his intention. Burchard shares after the end of his relationship in high school, he moved out the city. When he was driving down along with his friends, he had a car accident. He experienced a feeling that he could not explain. He asked himself, “Did I live?”, “Did I live in my life?” and “Am I living in right now?”. Burchard had been taking his life, not living it. He saw himself in his own perspective with people he will miss in his life. Another question popped up, “Did I love?”, “Did I love the people around me?”.

When people are in cage life, they tend to build a wall to block off good people. Burchard suddenly faced mortality and wondered what his purpose in life was. When he was granted second chance in life, he wanted to change. Lie is precious and many people will evaluate themselves at the end of their lives. Burchard wants to make sure they can answer the question when they get there.

Burchard considers every morning is the second chance. Successful people are more intentional than the rest. Remember to bring more intention each day and the life will be awesome.

To gain high performance, Burchard uncovers 4 boxes: psychology, physiology, productivity, and persuasion.

Psychology consists of mindset and attitude. With the right psychology, people can become a better person because it can flip negativity to positivity. Physiology consists of health. People need to be consistently moving. Moving and breath can help people achieve high performance. By bouncing and take deep breath, people can feel relax and perform better.

Productivity consists of getting things done. There are too many distractions in life and people need to get time back. People tend to feel bad when their calendars are empty. People tend to check email in the morning. However, email is considered someone’s calendar. Burchard suggests people to use their first 60 minutes to be productive before jump into email inbox. Persuasion consists of knowing how people think.

Secret #3: I must no longer fear rejection

When people receive 5 good comments and 1 negative comment, they tend to feel rejected. Burchard believes when people are still feel rejected, they are not good at statistic. Imagine 10 people in life that bother them, but there are over 1000 people in life love them. Those 10 people are freaks because there are 1000 people behind their back. People should not be scared of rejection. People are only scared by themselves. People need to take control of their lives from other people. People need to give credits for themselves.

“I believe in ability to figure things out”

Secret #4: I must face my fear and jump in

Burchard wants people to face their own fear. They should stop living in the life of avoidance because they are actually hurting others. Avoidance is a good for short term, but it can suffer for long term.

Burchard suggests people to star asking people who have done it before for advice. Mentor can help people’s struggles. People will give advice unless they ask.

“Who is in your corner when you are struggling?”

Secret #5: I must reforced and be committed

When Burchard was broke, he saw his lady sleeping under the bills. He committed to himself he will never see this scene ever again. It is something he believed that was worth fighting for. People need to reconnect to someone they love so they know who they are fighting for; otherwise, they will always be in the distraction. Burchard wants people to know that when they find it, they will change.

“Sometimes people need different way of thinking”