CPA Source – Success through strengths & values
Date: December 18, 2014
Name: CPA Source – Success through strengths & values
Presenter: Crystal Campbell
Entrepreneurs need to discover their own strengths and values to enhance their success in their careers. Crystal Campbell, the president of C2 Coaching consulting, is invited to this webinar to support entrepreneurs in career and leadership development. The insights and tools from Crystal Campbell will ignite entrepreneurs’ connection with their careers. She specializes in helping companies to exceed to new levels of excellence. This presentation will help entrepreneurs discover their characteristic strengths and maximize their potential.
The main question for all entrepreneurs is how to define success. Many people have the bias to believe what they own is the only source of success. Campbell emphasizes this bias is leading people to believe success is only involved with money and power. The definition of success is decided by entrepreneurs on whom and how they are.
Success
Campbell defines success is using character strengths and personal values. Many entrepreneurs could not identify their strengths. They take strengths for granted and assume people should already have it. Moreover, entrepreneurs can discover their strengths from positive psychology, which is the scientific study of human flourishing. This study explains how to build a better life with strengths.
VIA survey, Gallup, and other specific career skills are the alternatives to figure out the entrepreneurs’ strengths.
Campbell indicates there are 3 levels of strengths. The character strengths come from the core of entrepreneurs. The talent-based strengths come from situational, and the last level of strengths is specific competency strengths.
Character strengths are universal and scientific. They can be unique like signatures. Strengths can represent their true self. Successful entrepreneurs will capitalize their strengths as assets and treat it as improve performance.
All human share all the character strengths. Furthermore, there are 24 character strengths in total.
| Creativity | Fairness | Kindness | Prudence |
| Perspective | Humor | Leadership | Appreciation of Beauty & Excellence |
| Judgement | Zest | Social Intelligence | Spirituality |
| Curiosity | Perseverance | Love of Learning | Self-regulation |
| Honesty | Teamwork | Forgiveness | Humility |
| Bravery | Love | Hope | Gratitude |
Strengths can be a flow of energy that makes entrepreneurs feel alive. Entrepreneurs who utilize their strengths will increase their engagement and involvement. Moreover, strengths can improve interpersonal relations and career satisfaction.
Entrepreneurs need to discover and express their strengths. Campbell suggests entrepreneurs to find ways to align their strengths. VIA Survey can help entrepreneurs to rank their strengths in order. Entrepreneurs can discover strengths from self-observation, direct feedback and their own strength statements. By sharing their strengths through stories can help entrepreneurs to practice their strengths. It is important to take action and integrate the strengths. Campbell suggests entrepreneurs to create their own action plans. They can start by answering these two questions.
- What are my strengths?
- How can I use strengths today?
Values
Campbell defines values as the thumb print that measures what matters to entrepreneurs. Examples of personal values can be commitment, consistent, innovative, creative, honest, open-minded, loyal, reliable, playful, and fun-loving. Values are something entrepreneurs are willing to fight for. These reflect their lives and careers.
Entrepreneurs should embed their values to influence other people. Values are from internal choices and entrench. Values can help entrepreneurs to discover what they want. In addition, they can guide entrepreneurs’ action and behaviors. In career choices, entrepreneurs can us them to point to their right direction.
Campbell believes values can setback and overcome obstacles. They create greater focus for people. Campbell understands success is honoring values and strength. If entrepreneurs can discover, reflect, and prioritize their values from write, reflect and accountability, strengths and values will lead entrepreneurs to be honest and themselves and understand who they are and what they should do to be successful in their careers.