The Wildcard Effect – Game changing tactics for the entrepreneurial underdog
Date: June 29, 2017
Name: The Wildcard Effect – Game changing tactics for the entrepreneurial underdog
Presenter: Corwin Hiebert
Entrepreneurs need commercial creatives to attract potential shareholders. Moreover, they are struggling to gain attention from marketplace. Creative Pulse Talk invites Corwin Hiebert, the Founder of Taendem Agency inc, to discuss how successful entrepreneurs turn their creativity into something greater than asset. In this presentation, Corwin Hiebert will explain how to clarify vision, audience, and talents. Entrepreneurs will learn how to leverage creativity into powerful tools to dominate the industries.
Corwin Hiebert is the Founder of Taendem Agency inc. He works with many well-known photographers and publishers. He is also the author of a book called “Living the Dream”. He was the Director for Craft & Vision for over 7 years educating great talents to pursue their dreams. He has created CoLab community, an environment for creative minds, to help out young entrepreneurs. Many young entrepreneurs are inspired by his message.
Hiebert spends most of his attention in the background instead of production. During his road trip with David duChemin, the World and Humanitarian Photographer, duChemin was injured from taking a magnificent shot in the cave. The photo helped his business grew over 50%. During the injury, duChemin took the opportunity to diversify his talents and expand his audience through different platforms, even the scuba diving shots. Hiebert noticed most entrepreneurs want to attract investors, clients, customers or employees, but they are trapped in a toxic cycle of shameless self-promotion.
The question Hiebert asks, “Does your making create conversation?”. There are many people rush forward with half-baked marketing efforts. They are hustling, but they tend to be in a mess at the end. Hiebert believes the key is to embrace the inner underdog. There are opportunities for being the underdog.
Entrepreneurs should always have their wildcards. Wildcard is a way to see the creative way in surprise. Artists with a strong focus will create creativity. Talent is implied, and creative vision changes the game. Entrepreneurs need to be willing to take risks. Furthermore, clients look for things that talents do not applied, especially technical aspects.
It is important to do the unexpected. Entrepreneurs need to zig zag in their entrepreneurial journeys. By taking creative risks, entrepreneurs do not fall the trip of becoming a technician. The barriers or creative blocks exist, and entrepreneurs need to redefine creativity with fill their lives with great habits.
“When ideas flow, be prepared”
Hiebert does not like to litter or leave anything behind. There are too many people leaving unfinished creative marketing garbage behind. It is important for entrepreneurs to create meaningful touchpoint that works. Clients want to see behind the scene; therefore, entrepreneurs need to show process to expose their excitement and educate their clients.
Hiebert wants to create environment for creative minds. It is called CoLab community. It is a place for photographers to thrive. The community captures over-develop talents, creates professionalism, and eliminate isolation. It is a place to provide great insight and feedback.
Entrepreneurs need to live the dream. There are ways to help them get there faster. They do not need new tools, yet they just need new fresh ideas. In order to establish value proposition, entrepreneurs do not need to convince. They need to stand for something. People are looking for strong opinion and point of view. It is up to entrepreneurs to present exciting alternatives, this includes different ways to attract new relationships and focus on their visual story.
To build audience, Hiebert does not think prospects and leads. Instead, they look for ways to build experience. They expand their tribe and ensure their business is on the right direction. They connect to the best in the industry. They make sure they are a part of the primary tribe. Hiebert believes the key is to contribute and be a part of joy. They need to add more humanness. They need the story of inspiration and be a part of human dynamic.
“Create moments to build experience”
In order to inspire deeply, entrepreneurs need to have the drive to learn more about the subject through conversation and relationship. They need to find a way to spark.
Entrepreneurs make people curious by asking hard questions. Not many entrepreneurs can collaborate.
“Strength is not the end result, it is the relationship that builds the process”
Hiebert suggests entrepreneurs not to show everything; instead, show only the best work. There are many entrepreneurs do not communicate their result of their work. They need to have trust voice. Tangible marketing can give clients the pause. Entrepreneurs need to allow people the opportunity to speak about their work.
Lastly, Hiebert recommends entrepreneurs only purchase things they need. It is hard to make money with creative work. When they are in stress, especially financial, they will be less creative.
“Low cash flow kills creativity”
Questions and Answers
To uncover the creative process, Hiebert believes by looking beyond financial opportunity. Entrepreneurs need to ditch the general approach. They need to be narrow on the skills and be excited.
Everyone can be creative. The problem is marketing. Entrepreneurs need to remember that when they execute design, they are responsible the design, not customers. Do not let customers overrun the creative work.
Hiebert used to say “yes” to everything. That was his major mistake. His first business launched when he finally realized he could not do what he did not love anymore. He notices many job holders spend too much energy to hold on their jobs, not explore. Instead of talking about internal culture problem, they need to treat themselves with an entrepreneurial mindset.
