Cameron Boutelle

Date: July 31, 2014

Name: Publish a book and grow rich

Presenter: Cameron Boutelle

Entrepreneurs need to be different and creative to become successful in business, and one of the traditional ways to get awareness from audience is to publish a book. Entrepreneurs should not think like a publisher or a writer, they should focus on more than just the book sales. Business sales do not come from book sales; they are from speaking seminars, spin-offs, boot camp and etc.

The business mind behind the business of publishing books is to create own reputation and get others to pay for everything. The average cost of cover, layout, editing and printing is about 4.5 thousand, and the average revenue is roughly over 33 thousand plus more.

There are 3 kinds of people:

• Wonder things happen
• Watch things happen
• Make things happen

Entrepreneurs are the one who make things happen.

Business looks for simplicity; therefore, a length of 100 pages per book is the most effective. It is important to not let money get ahead of business. Entrepreneurs should always put client value in front of everything.

“Anybody can publish ebook, but not everyone can publish a book”

There are 8 steps to publish a book

Step 1: Primary objective

Entrepreneurs need to answer the question below in order to start publishing a book.

• What do you want a book to do for you?

Most entrepreneurs want to publish a book to get leads, increase clients, or create opportunities to speak in public. Moreover, entrepreneurs need to figure out the main business purpose behind the book.

Step 2: Write the right content

There are many ways to write book. The most common ways are reporter style or interview style. In addition, it is important to write the content that can create creditability so audience and remember the writer.

Step 3: Design awesome cover

The first attraction from audience is the cover. The cover needs to be appealing and creative. Marketing is essential for the cover because it gives a better first impression of the book.

Step 4: Capture leads

Audience need to know where they can get the information about the book. A 30 second intro on a website can give a teaser to audience about the book. This is a call for action which can generate interests from audience and increase publicity in the market.

Step 5: Boost your sales

Entrepreneurs can use book to increase their reputation by giving it away to potential people. Instead of business card, books can create values and audience will spread the words around. This is a tool to do interview prospects and screen out the prospect to become potential clients.

Step 6: Get free publicity

Provide a couple of comments in the book to acknowledge them will increase business credibility. People who get acknowledge will market the book for free by spread around in their network.

Step 7: Get others to pay everything

Entrepreneurs can sell advertisements in the back of the book to generate additional revenue. Provide extra bonus chapters for audience can generate more revenue as well.

Step 8: Decide

A characteristic trait from successful entrepreneurs is that they decide quickly. Wealth people make fast decision making and rarely change their mind. However, broke people procrastinate their decision making and change their mind quickly.

Entrepreneurs need to understand to publish a book, 10 percent is the content and 90 percent is marketing. Marketing comes from creativity and entrepreneurs need to ensure they can get the book out to the market by capturing the right audience and target market.

“Getting started is half the battle “