How to quickly write and publish a client-attracting book
Date: August 29, 2017
Name: How to quickly write and publish a client-attracting book
Presenter: Bob Burnham
In a competitive market, successful entrepreneurs can publish their expert books to stand out and attract their right clients. Vancouver Business Network meetup invites Bob Burnham, the Owner of Expert Author Publishing, to discuss a simple and fast way to publish the right expert book. In this presentation, entrepreneurs will learn how to use expert book to gain authority and influence. Moreover, Bob Burnham will provide a formula that can help entrepreneurs write their expert book.
Bob Burnham is the Owner of Expert Author Publishing. With over 11 years of publishing books experience, he helped many entrepreneurs to publish their expert books and created over 300 bestselling authors. Bob Burnham is an international speaker. He took his original carpet cleaning business and grew it over 26 locations with over 6 million sales a year by leveraging expert book as marketing tool. Moreover, he is the author of Amazon bestselling book “101 Reasons Why You Must Write a Book”.
How to write a client-attracting book fast and make big money in your business without selling a single copy
Business has never been easy, especially in a competitive marketplace. With over 1000 advertisements grabbing people’s attention each day, entrepreneurs are having a different time to stand out above all the noise. The audience sees them, but entrepreneurs do not see the audience. Therefore, people do not know who to trust, especially in the world of social media.
Burnham believes in the world of hyper-competitive market, writing an expert book is not luxury anymore. In fact, it is a necessity. Based on statistic, over 80% of people want to write a book, but only a small portion of people ever write a book. Many entrepreneurs do write books, but they usually write the wrong books.
“Most entrepreneur authors write the wrong book that hurts their business”
Writing the expert book is a way to help entrepreneurs’ businesses. However, many entrepreneurs do not know where to start. Expert book can attract the right clients and able to charge high ticket price in any competitive market. Moreover, expert book can provide authority for entrepreneurs.
Burnham emphasizes if entrepreneurs are not getting paid, they are in business. Cash flow is important for entrepreneurs because it gives them the freedom to be creative and provide better solutions for their ideal clients. Many entrepreneurs are spending too much time behind the computer work; in reality, nothing is happening in their businesses. They need new leads every month, so they should position with the right book to set them apart from other competitors.
“Feast or famine is no fun”
The question comes down to “how to find the right leads?”. Burnham replies who ever can solve the big problem. Entrepreneurs need to be the answer the people are looking for. They need to be seen as the leading expert. They can do that by positioning themselves with the right book.
Burnham believes entrepreneurs become a commodity when they keep competing. People are search for the right solution, and entrepreneurs need to let them know they are better than anyone else. Allowing themselves to be the expert is essential. In order to get people to hire them, entrepreneurs need to connect with people emotionally. Entrepreneurs need influence. They need to be the authority. They need to turn prospects into customers. They need a system to convert, and they have to get them to pay up first. Burnham wants entrepreneurs to know that if they do not have a client until they have his or her money in the book.
“We buy with emotion, we justify with logic”
Many entrepreneurs do not believe they can sell high ticket sales until they try. Client must see their valve if they want them to pay their price. High ticket sales are better because it takes the same work as low ticket sales. Entrepreneurs need to get their clients to buy on the spot. This is not pressure sales; in fact, it is helping future prospect to get their desire results. All entrepreneurs are doing is to help them make the right decision before their doubts come in.
Burnham shares his formula for writing an expert book. It usually takes the average author 4 years to finish their manuscript, and most experts write the wrong book.
The first step in his formula is to describe the perfect customer. Entrepreneurs should not start writing a book until they know their perfect customer. The second step is to spell out the problem. By defining the right problem, entrepreneurs will be able to know the direction of the book. Third, entrepreneurs need to tell their clients about the solution they crave. Forth, entrepreneurs need to choose one clear storyline. Problem leads to solution, and many people only care about the result. Fifth, clients need to know how the solution will transform their lives. The key is not to educate; instead, they just need to provide the result. Sixth, entrepreneurs need to showcase their clients’ success through a story. People remember story. Information is worthless because people can find it anywhere on the web. Therefore, entrepreneurs need to focus on transformation and inspiration.
Education can be boring. For example, clients do not buy the plane; instead, they will only buy the destination. Seventh, people do not need big book. Burnham believes an expert book can be written in 10 chapters with total 120 pages and 2,500 words per chapter. Each chapter will breakdown into 3 sub topics. Eighth, Entrepreneurs need to make a list of top 10. Ninth, entrepreneurs suggest them to dictate it. They can interview themselves and convert the interview into manuscript. Tenth, there Is no such thing as the perfect book, so entrepreneurs should not be worried about. Get the book out first. Lastly, entrepreneurs need to publish the book.
Burnham has provided his top 10 reasons why entrepreneurs write the wrong book.
Presenter: Bob Burnham
In a competitive market, successful entrepreneurs can publish their expert books to stand out and attract their right clients. Vancouver Business Network meetup invites Bob Burnham, the Owner of Expert Author Publishing, to discuss a simple and fast way to publish the right expert book. In this presentation, entrepreneurs will learn how to use expert book to gain authority and influence. Moreover, Bob Burnham will provide a formula that can help entrepreneurs write their expert book.
Bob Burnham is the Owner of Expert Author Publishing. With over 11 years of publishing books experience, he helped many entrepreneurs to publish their expert books and created over 300 bestselling authors. Bob Burnham is an international speaker. He took his original carpet cleaning business and grew it over 26 locations with over 6 million sales a year by leveraging expert book as marketing tool. Moreover, he is the author of Amazon bestselling book “101 Reasons Why You Must Write a Book”.
How to write a client-attracting book fast and make big money in your business without selling a single copy
Business has never been easy, especially in a competitive marketplace. With over 1000 advertisements grabbing people’s attention each day, entrepreneurs are having a different time to stand out above all the noise. The audience sees them, but entrepreneurs do not see the audience. Therefore, people do not know who to trust, especially in the world of social media.
Burnham believes in the world of hyper-competitive market, writing an expert book is not luxury anymore. In fact, it is a necessity. Based on statistic, over 80% of people want to write a book, but only a small portion of people ever write a book. Many entrepreneurs do write books, but they usually write the wrong books.
“Most entrepreneur authors write the wrong book that hurts their business”
Writing the expert book is a way to help entrepreneurs’ businesses. However, many entrepreneurs do not know where to start. Expert book can attract the right clients and able to charge high ticket price in any competitive market. Moreover, expert book can provide authority for entrepreneurs.
Burnham emphasizes if entrepreneurs are not getting paid, they are in business. Cash flow is important for entrepreneurs because it gives them the freedom to be creative and provide better solutions for their ideal clients. Many entrepreneurs are spending too much time behind the computer work; in reality, nothing is happening in their businesses. They need new leads every month, so they should position with the right book to set them apart from other competitors.
“Feast or famine is no fun”
The question comes down to “how to find the right leads?”. Burnham replies who ever can solve the big problem. Entrepreneurs need to be the answer the people are looking for. They need to be seen as the leading expert. They can do that by positioning themselves with the right book.
Burnham believes entrepreneurs become a commodity when they keep competing. People are search for the right solution, and entrepreneurs need to let them know they are better than anyone else. Allowing themselves to be the expert is essential. In order to get people to hire them, entrepreneurs need to connect with people emotionally. Entrepreneurs need influence. They need to be the authority. They need to turn prospects into customers. They need a system to convert, and they have to get them to pay up first. Burnham wants entrepreneurs to know that if they do not have a client until they have his or her money in the book.
“We buy with emotion, we justify with logic”
Many entrepreneurs do not believe they can sell high ticket sales until they try. Client must see their valve if they want them to pay their price. High ticket sales are better because it takes the same work as low ticket sales. Entrepreneurs need to get their clients to buy on the spot. This is not pressure sales; in fact, it is helping future prospect to get their desire results. All entrepreneurs are doing is to help them make the right decision before their doubts come in.
Burnham shares his formula for writing an expert book. It usually takes the average author 4 years to finish their manuscript, and most experts write the wrong book.
The first step in his formula is to describe the perfect customer. Entrepreneurs should not start writing a book until they know their perfect customer. The second step is to spell out the problem. By defining the right problem, entrepreneurs will be able to know the direction of the book. Third, entrepreneurs need to tell their clients about the solution they crave. Forth, entrepreneurs need to choose one clear storyline. Problem leads to solution, and many people only care about the result. Fifth, clients need to know how the solution will transform their lives. The key is not to educate; instead, they just need to provide the result. Sixth, entrepreneurs need to showcase their clients’ success through a story. People remember story. Information is worthless because people can find it anywhere on the web. Therefore, entrepreneurs need to focus on transformation and inspiration.
Education can be boring. For example, clients do not buy the plane; instead, they will only buy the destination. Seventh, people do not need big book. Burnham believes an expert book can be written in 10 chapters with total 120 pages and 2,500 words per chapter. Each chapter will breakdown into 3 sub topics. Eighth, Entrepreneurs need to make a list of top 10. Ninth, entrepreneurs suggest them to dictate it. They can interview themselves and convert the interview into manuscript. Tenth, there Is no such thing as the perfect book, so entrepreneurs should not be worried about. Get the book out first. Lastly, entrepreneurs need to publish the book.
Burnham has provided his top 10 reasons why entrepreneurs write the wrong book.
- Entrepreneurs do not identify their perfect customer
- Entrepreneurs do not focus on the main thing they want their book to do, which is to generate money to the book
- Entrepreneurs do not use the power of story to showcase in their books
- Entrepreneurs do not position themselves with a great million-dollar story
- Entrepreneurs complicate and confuse people’s mind
- Entrepreneurs do not think about high ticket sales
- Entrepreneurs do not publish professional looking books
- Entrepreneurs do not focus on solving the right pain point
- Entrepreneurs do not have the right storyline that leads to the right result
- Entrepreneurs do not focus on the value of the result instead they focus on details of process