Skyrocket entrepreneurs sales by building an audio broadcast empire
Date: June 30, 2015
Name: Skyrocket your sales by building an audio broadcast empire
Presenter: James Martell
Entrepreneurs can use audio broadcast to send their message across their market. Moreover, audio can help entrepreneurs to leverage their sales and position themselves above their industries. Vancouver Business Network invites James Martell, the Co-founder of JambMedia, to explain how powerful podcast can help entrepreneurs to receive unfair advantage over their competitors. In this presentation, James Martell will share his strategy to utilize podcast in any business. In addition, entrepreneurs will learn the value of integrating their business with podcast and explain their target audience to new marketplace.
James Martell is the Co-founder of JambMedia. With over many years of podcasting experience, Martell is the first entrepreneurs who integrates podcast in the affiliate marketing industry. Martell is also one of the top 25 influencers in Performance Marketing in 2014. Moreover, he expands his expertise into web-content, SEO and monetization to help entrepreneurs. Martial is also a speaker in many large conferences, such as Affiliate Summit and Think Tank.
James Martell believes if entrepreneurs are able to architect a podcast that can give them an unfair advantage, they will increase their recognition awareness to their target markets. Podcast is used to call audio newspaper due to the trend of Apple’s iPod.
Martell defines podcast as a episodic series of audio for people to subscribe and download. Podcast can trigger personal emotions and based on stats, most people listen to podcast than watching videos.
James Martell started his business through internet affiliate system. The idea of podcasting started with a telephone conversation. Martell saw the opportunity to record the conversation and sell it. The podcast business took Martell from struggling life to dream life.
“If you got internet and head bud, you are ready to go”
Martell emphasizes podcasting is a strategy that can work in any industry. He shares the top 10 reasons for entrepreneurs to start their own podcast.
- Create an audience that predisposed to buy
- Strength relationship
- Establish entrepreneurs as experts
- Human voice is a natural way to communicate
- Easily to develop fresh high-quality content
- Reach entirely new market
- Each episode can help you get hot prospects 24/7
- Easy to start
- Create high impact in less than 1 hour
- Hottest in 2015
Martell shares a case study that doctors can use podcast to expand their practices. Podcast creates 3-4 minutes of audio attention to connect with the right prospects online. It creates creditability and emotion. In addition, it converts listeners to action.
Another case study Martell shares is the political elections. The politicians can use podcast to create strong 15 minutes of message across the community. This also creates the opportunity to talk to the audience. The podcast can also create call of action, which allows the audience to do specific actions.
Martell suggests the audio message should have a professional intro. It is important to hire someone, such as virtual producer, to introduce the people into the interview. The final question and thoughts can link with the audience and the speaker. Furthermore, speakers can use audio to reach their audience.
Martell shares another case study that entrepreneurs use audio as testimonial. It creates better connection, share knowledge, and deeper relationship. The last case study Martell shares is to use podcast as part of landing page. When audience visit the page, it creates engagement.
Podcast can solve many business challenges. This includes standing out with competitors, creating productive time, staying in touch with audience, and building a list of possible client base.
Audio can be a simple solution for many entrepreneurs. Martell explains the 4 major trends that podcast can be used for entrepreneurs. The first trend is the explosive growth of smartphone because it is easy for people to consume audio. The second trend is the proliferation of WIFI everywhere. The third trend is the innovation of putting WIFI in the car. The last trend is 2015 is the year of podcast due to high demand of download from iTune.
Martell wants entrepreneurs to ask this question: “Is there a show in you?”. Entrepreneurs can use podcast to share information with their clients. Many entrepreneurs use podcast with their blogs. The combination will allow entrepreneurs to reach new market.
“Your listeners are not listening because of your voice, it is the information you share”
Anyone can setup podcast. The first option of equipment is a computer and a headset with microphone. The second option of equipment is a smartphone with a free application. The third option of equipment is a tablet with free application. Martell believes if entrepreneurs use podcast correctly, it will create the ripple effect. By setting the podcast with RSS, websites can reach podcast market. The podcast can reach to social media and connect to third market platform. This is the power of automation.
Audio can create loyal listeners with killer contents. Entrepreneurs always need to update the podcast. Podcast can help entrepreneurs to be recognized as expert and increase speaking engagements.
“Podcast is all over the news”
Martell mentions 4 strategies to integrate business with podcast. The first strategy is subscription. Entrepreneurs can use podcast to product up sell with excellent content and special offer. The second strategy is the instant customer call. Entrepreneurs can use podcast to build relationship, seek hot prospects, and shorten sales cycle. The third strategy is the call of action. Entrepreneurs can use podcast to book appointments and complete lead forms. The last strategy is speaking engagement. Entrepreneurs can use podcast to improve speaking ability and expand their presence.
Martell mentions 5 strategies to use podcast to attract listeners. Entrepreneurs can provide values through their audio content. Entrepreneurs can create point of sales to add value to their clients. Entrepreneurs can create influential guests to involve clients with interesting conversation. Entrepreneurs can create speaking engagement with incentive for clients. Lastly, entrepreneurs can create podcast directories to attract different type of listeners.
Martell suggests entrepreneurs to follow 12 core elements that will maximize the value of using Podcast to their businesses.
- Figure out the ideal listeners
- Attractive show name
- Show artwork
- Show audio introduction and conclusion
- Show consistent format
- High audio quality
- Show SEO notes for people to find
- Create episode structure planning
- Include influential guests
- Strong audio broadcast network
- Create effective sales funnel
- Monetization
