Brendon Burchard – How to start building your brand?

Date: February 23, 2015

Name: Brendon Burchard – How to start building your brand?

Presenter: Brendon Burchard

Leaders need to know the current strategies and tactics to build their brand. In fact, leaders need to understand the most efficient way to perform their services in the right platform. Brendon Burchard, the author, public speaker, and online trainer, spends over 8 years on online marketing. He also published many bestselling books, such as The Millionaire Messenger and The Motivation Manifesto. In addition, he specializes in the topic of motivation and high performance skills that will help future leaders to build their success in any industry. Brendon Burchard designs the Expert Academy program that will accelerate leaders to reach their maximum potential. In this seminar, Brendon Burchard will share his knowledge to help leaders to build their brand online.

Brendon Burchard believes all leaders want to express their ideas to build, share, and reach their audience. However, most leaders are lacking the knowledge of fundamentals. When there is a strong fundamentals existing in business, business will improve. Leaders can get distracted easily and lost the impact from fundamental.

People can teach concepts, but Burchard believes in practical because it creates interaction with audience. Burchard believes the only way for leaders to make a difference is to communicate their voice. Things leaders face will prepare for the best and leaders need to use it as a tool to help other people who are struggling. Therefore, it is important to share their voices to the world.

“When you knock on opportunities, work answers”

There are 5 simple things that make the difference in Burchard’s career and break through his current lifestyle.

#1: You must trust

Burchard shares all leaders must believe before achieve. They must have trust in themselves; otherwise, they will not try. Leaders can start something small that matters. Leaders need to trust something they share that could help somebody. Burchard believes leaders’ experience is something that will inspire and motivate people.

The main reason people will not do it is because they do not trust themselves. Leaders need to trust themselves that they can learn. Many people believe they cannot create new content; however, as long as leaders with the learning mindset, they will find the way.

“If you can research it, simplify it, you can teach it”

Burchard shares the next level for leaders is to trust and empower other people to carry them. Leaders should stop doing everything by themselves. In addition, leaders need to figure out the balance between outsource and doing it themselves.

Leaders need to believe they are strong and not limited by the market story. It is important to have the ability to trust and to learn new skills. Experts will always learn how and expert is always a student first.

“Focus, consistent, and habit are the competency of learning”

#2: Go weekly

Burchard emphasizes that content release should be weekly. By releasing new content weekly, it will help leaders to growth like a snow ball. This takes commitment, determination, and consistent. However, many leaders release daily, but this only works in certain social media, such as Facebook, Instagram or Twitter. Burchard suggests weekly because it will reduce stress from the leaders and help audience to absorb the new content.

By releasing new content weekly, audience will filter out the inconsistent leaders in the market. Leaders should start with passion and lead to career. Audience will trust and pay leaders to teach. However, many leaders do not have the guts to release content every week. Burchard suggests leader to get out there and do not worry about getting it right.

There is a myth that leaders cannot do that because they are known or specialized for something else. Burchard believes this is a misconception. Leaders need to find ways to add new things every year. They cannot do everything at once, but they can master one topic at a time.

In human psychology, people need deadline and consistency to be successful. Burchard suggests leaders to have discipline. Leaders can use social media tools to rotate the new content weekly around. This will create momentum. Burchard will schedule to post new message consistently every 4 hours.

#3: Use more video

In this generation, everything goes on video. Leaders need to hire videographer or learn the video production skills. It is used to be difficult to make videos; yet now there are more simple and easy. Video is a source that will outperform other sources. Leaders can use videos to send their knowledge to audience, such as course or seminars. It is a way for leaders to get it together and improve clients learning, which can also lead to more interaction with audience.

Leaders must learn the competency to make videos and it is all about practice. Burchard suggests leaders to teach themselves to overcome fears.

“People do not follow concept, they follow people, so use video to share your story”

Burchard recommends the next level for leaders is to the clarity of the video. The message that communicates through videos will convert to sales. Moreover, leaders need to learn to be excited about it.

#4: Leverage tools

Traditionally, there are no templates for leaders to use and they need to learn many new systems. This includes coding and building webpages. Moreover, leaders will spend time to master the techniques.

In this generation, there are many tools available for leaders to use. Leaders are no longer need to master the techniques; instead, their job is content creation.

Anything leaders use online is based on templates. It was easy before, and now it is dumb proof. There are online tutorials for leaders to learn. Burchard believes if leaders learn the tools that they need and implement it, imagine how much success they will achieve.

The systems today are in 3 simple steps: publish, click, and done. All leaders need to do is to upload the content. Leaders need to think what else they can offer to audience. Leaders can use email and shop functions to utilize the function on the client lists. There are systems that can track and follow up client lists activity. Furthermore, shopping cart and affiliate are both functions that can leverage the online business.

Burchard always over deliver his content because he wants to be there when audience is ready to move to next stage. Burchard provides the tools he uses and audience can have the choice to choose what they want to accomplish. Burchard always want to discover more ways to get more. Therefore, the next level for leaders is to build their brand. Burchard wants leaders to answer the following 3 questions.

• How much do you believe in yourself?
• What is your voice?
• Have you followed your heart?

#5: Live for your audience’s progress

Leaders need to be with the audience. Instead of solving the problems, they need to give them the lifestyle. Leaders need to take their content to progress term. This will accelerate their clients to progress faster. Burchard wants leaders to take care of their audience’s progress because it will create more values for their clients. By making more clear promises, clients will trust more to leaders.

Burchard emphasizes leaders need to position themselves, package themselves, promote themselves, and reach more people. Leaders always need to learn the move first before execute. If leaders have something they want to share, they just do it.

“Live, love, matter”